Fall Quarter 2012
CMST 132 TECHNIQUES AND TECHNOLOGY OF PERSUASION (5 Cr.)
INSTRUCTOR: Michael Korolenko
OFFICE: R230-J
PHONE: 425-564-4109
EMAIL: mkorolen@bellevuecollege.edu
OFFICE HOURS: by appointment
Course Outcomes
Define the terms: media, persuasion,
propaganda, technology application, symbol, metaphor, "yellow
journalism," editorial, sound bite, manipulation, soft sell, motivation,
instructional training, education, hands-on, virtual reality, educational
television, documentary film/video, docudrama, advertising, infomercial.
Demonstrate an understanding of criteria used
for developing a media propaganda campaign.
Compare and contrast the persuasion
techniques utilized in creating documentaries, instructional videos,
infomercials, local and network news programs, and subjective propaganda
messages, based on the source and destination of the intended message.
Analyze and explain the role of audience
analysis and goals and objectives in the development of persuasion materials.
Apply, as part of a production team, the
propaganda techniques and concepts presented.
How Outcomes will be met
MAJOR ASSIGNMENTS:
1. Each student will develop a case study
which demonstrates their ability to analyze
a one-sided media campaign or advertisement and present both the pros and
cons of the issue, subject, or product that is presented.
2. There will be a mid-term exam and a final
exam covering the reading and class
discussions.
3. As a final project, students will be
divided into groups which will present a persuasive piece pertaining to one of
the major subjects discussed in class as either a video or live in class.
Grading
Each essay and quiz will count for 100
pts. The final project also counts as
100 pts., although a project may receive more or fewer points than each student
involved.
GRADING
will involve the following:
There will be a CASE
STUDY, a MID-TERM EXAM, a FINAL EXAM, and a FINAL PRESENTATION. CLASS PARTICIPATION WILL ALSO BE GRADED!
HOW ESSAYS ARE GRADED
20pts. - Grammar and
Spelling
20pts. - Look of the
Paper (Neatness)
40pts. - Content and
Understanding
20pts. - Organization
100pts. - TOTAL
Books and Materials Required
TEXTBOOKS: AMUSING
OURSELVES TO DEATH
by Neil Postman
YOU MUST ALSO PURCHASE A PACKAGE OF
SCANTRON CARDS FOR EXAMS
Instructor’s Expectation
1. Arrive to class on
time and ready to work. If you are absent more than three times,
you will lose twenty points on your final grade. If you are late to class by more than ten
minutes, you will be counted as absent.
2. Bring all needed materials.
3. Do not bring children, pets, or other
wild animals that can disrupt class or
eat other students.
4. No smoking in any Bellevue College
building.
5. For
each day an assignment is late without a medical or family crisis excuse,
ten
points will be taken off the grade.
6. Students caught doing personal work or
work for any other class while this
class is in session will lose a 20
points on their final grade.
7. Cell phones are to be completely shut
off during class – if you are writing notes
using a laptop, do not surf the web.
8. Any
excessive talking or disruption of any kind will cause you to be removed from
the class.
9. This particular class is pretty intense
– there will be not disparaging remarks made about anyone’s belief system or
the belief systems of other. Also, this
is college – act like an adult. I want
to hear a lot of debate but no outbursts.
If you are shy, send you thoughts on the day’s material to me via my
school email.
10. Except for illness, a death in the
family, or a particular activity approved prior
to the activity by the instructor (for instance: a wedding or job interview or jury duty)
there will be no make-ups given and NO
EXTRA CREDIT WILL BE GIVEN.
Affirmation of Inclusion
Bellevue College
is committed to maintaining an environment in which every member of the campus
community feels welcome to participate in the life of the college, free from
harassment and discrimination.
We value our
different backgrounds at Bellevue College, and students, faculty, staff
members, and administrators are to treat one another with dignity and respect. http://bellevuecollege.edu/about/goals/inclusion.asp
Division Statements
PROCEDURES OF THE DIVISION
Cheating*
Any student who
cheats by engaging in the use of pre-marked tests or answer sheets, cribbing,
use of text(s), notebook(s), copying, or any other means used to score or
complete his/her answer sheet in conjunction with a(n) exercise/examination,
test/quiz with other than the student’s own answers will be assigned a final
course grade of “F”. All forms of
cheating will be reported to the Dean of Students and the student will be
informed of this action.
Stealing Exams*
Students and/or
confederates who are caught attempting to copy, or remove exams, tests, or
exercises without instructor authorization will receive a final course grade of
“F”. All forms of stealing course
materials will be reported to the Dean of Students and the student will be
informed of this action.
Plagiarism*
Any student
submitting a paper which contains a paragraph or sentence from another source,
of which, when reviewed by an expert, neutral, third party, contains so close a
paraphrase as to be considered non-coincidental and which does not cite the
source clearly and distinctly, will be assigned a final course grade of
“F”. All forms of plagiarism will be
reported to the Dean of Students and the student will be informed of this
action.
F Grade, W Grade, and HW Grade
Students who fail a
course will receive a letter grade of F.
Students can withdraw from class and receive a letter grade of W until
the end of the seventh week of the quarter.
After that date, students will receive the grade earned. In certain situations, approved by the Office
of the Dean of Students, an HW (Hardship Withdrawal) grade can be issued after
the seventh week.
Withdrawal from class
College policy
states that students must formally withdraw from a class by the end of the
seventh week of the quarter.
(Registration Office: B125). If a student has not withdrawn by that date,
an appropriate letter grade will be assigned for the course.
Disabled Students
Students with a
disability requiring special accommodation from the College and/or the
instructor are required to discuss their specific needs with both the Office of
Disability Support Services (B233) and the instructor during the first week of
class.
Distribution of Grades
Grades will not be
posted in the Arts & Humanities division or in faculty offices, nor will
the secretary give out grades. If a
student wants to know his/her grades prior to them being available by
touch-tone phone (425-641-2625, press 3#), the instructor should be provided
with a stamped (postage appropriate to weight), self-addressed envelope.
Return of Papers and Tests
Papers, projects,
exam, etc. returns will be arranged in the following ways: By mail, if the student supplies the
instructor with a stamped self-addressed envelope (with appropriate postage), or
by the instructor designating a time and place whereby the student may retrieve
his/her papers. Unclaimed materials must
be kept by the instructor for a minimum of sixty (60) instructional days
following the end of the quarter.
___________
*If you are accused of Cheating, Stealing Exams, and/or Plagiarism, there is a
Bellevue Community College Discipline and Appeals Procedure (the right to due
process) which you may pursue. Contact
the Dean of the Business Division, or the Dean of Student Services (B231A), or
the Associated Student Body offices (above the Cafeteria) for information
regarding the appeals process.
Information
about Bellevue College's copyright guidelines can be found at: http://bellevuecollege.edu/lmc/links/copyright.html
A
good resource for Plagiarism is the Writing Lab: http://bellevuecollege.edu/writinglab/Plagiarism.html
Student Code
“Cheating,
stealing and plagiarizing (using the ideas or words of another as one’s own
without crediting the source) and inappropriate/disruptive classroom behavior
are violations of the Student Code of Conduct at Bellevue College. Examples of unacceptable behavior include,
but are not limited to: talking out of turn, arriving late or leaving early
without a valid reason, allowing cell phones/pagers to ring, and inappropriate
behavior toward the instructor or classmates.
The instructor can refer any violation of the Student Code of Conduct to
the Vice President of Student Services for possible probation or suspension
from Bellevue College. Specific student
rights, responsibilities and appeal procedures are listed in the Student Code
of Conduct, available in the office of the Vice President of Student
Services.” The Student Code, Policy
2050, in its entirety is located at: http://bellevuecollege.edu/policies/2/2050_Student_Code.asp
Bellevue College E-mail and access to MyBC
All
students registered for classes at Bellevue College are entitled to a network
and e-mail account. Your student network account can be used to access your student e-mail,
log in to computers in labs and classrooms, connect to the BC wireless network
and log in to MyBC. To create your account, go
to: https://bellevuecollege.edu/sam
.
BC offers a
wide variety of computer and learning labs to enhance learning and student
success. Find current campus locations for all student labs by visiting the Computing Services
website.
Disability Resource Center (DRC)
The
Disability Resource Center serves students with a wide array of learning
challenges and disabilities. If you are a student who has a disability or
learning challenge for which you have documentation or have seen someone for
treatment and if you feel you may need accommodations in order to be successful
in college, please contact us as soon as possible. If you are a student
with a documented autism spectrum disorder, there is a program of support
available to you.
If
you are a person who requires assistance in case of an emergency situation,
such as a fire, earthquake, etc, please meet with your individual instructors
to develop a safety plan within the first week of the quarter.
The
DRC office is located in B 132 or you can call our reception desk at
425.564.2498. Deaf students can reach us by video phone at 425-440-2025 or by
TTY at 425-564-4110. . . Please visit our
website for application information into our program and other helpful links
at www.bellevuecollege.edu/drc
Public Safety
The Bellevue
College (BC) Public Safety Department’s well trained and courteous
non-commissioned staff provides personal safety, security, crime prevention,
preliminary investigations, and other services to the campus community, 24 hours
per day, 7 days per week. Their phone number is 425.564.2400. The Public Safety website is your one-stop
resource for campus emergency preparedness information, campus closure
announcements and critical information in the event of an emergency. Public
Safety is located in K100 and on the web at: http://bellevuecollege.edu/publicsafety/
Final Group Projects
These will be presented the last two
sessions of class.
Academic Calendar
The Bellevue
College Academic Calendar is separated into two calendars. They provide
information about holidays, closures and important enrollment dates such as the
finals schedule.
COURSE DESCRIPTION:
This course focuses
on the technological and communicative techniques of film and video that allow information
to be targeted at specific individuals and groups, to create opinions, generate
sales, develop propaganda, and other goals of media persuasion. It is the goals to: 1) increase student awareness of media
persuasion by examining a variety of historical and current media campaigns; 2)
demonstrate the techniques and technologies of media-based persuasion; 3) give
students the opportunity to test and validate persuasion techniques with simple
media presentations; and 4) assist in the development of critical analysis
skills as applied to the production of media messages. This will be accomplished through lectures,
discussions, written assignments, and a variety of film and video clips.
WEEKLY TOPICS AND DISCUSSIONS:
Week
1 - INTRODUCTION AND HISTORICAL OVERVIEW
Overview and The
Power of Images
The meaning of
propaganda
The secret of propaganda
- to simplify the complex
and repeat the new
"truth."
Advent of Industrial
Revolution - printing & pamphlets
"Yellow"
journalism:
The Twentieth Century
and Film: the ability to reach millions
(FOR
WEEK 2: read chapter 9 in AMUSING
OURSELVES TO DEATH)
2. AMERICAN PROPAGANDA: LEFT AND RIGHT
Persuasion and the use of symbols and
metaphors
Telecommunications technologies in
Campaigns and
Movements -
Political Campaigns and The Selling of
Candidates
3. MODERN MEDIA AND PERSUASION
From McLuhan to the Information
Infrastructure
Grass roots movements and the media
Utilizing film and video techniques to
persuade
(including camera angle, subject
placement, lighting)
(FOR
WEEK 4: read chapter 7 in AMUSING
OURSELVES TO DEATH)
(CASE
STUDY DUE WEDNESDAY OF WEEK 4!!)
4. FILM AND VIDEO TECHNIQUES
Editing to persuade and/or inform
Sound and visual "bites"
Subtle manipulation - the soft sell
Persuasion in the Information Age
(FOR
WEEK 5: read chapters 1 & 2 in
AMUSING OURSELVES
TO
DEATH)
5. NEWS AND INFORMATION EXCHANGE
The change in the news room: new rules, new technologies
Is it news, opinion, or gossip?
Is it journalism or editorializing?
(MID-TERM
- WEDNESDAY OF WEEK 6)
6. EDUCATIONAL FILMS & VIDEOS: PERSUASION AS EDUCATION
AND TRAINING
How does instructional media really
work?
Training vs. education
Techniques and applications of
educational television
Virtual reality vs. hands-on
(FOR
WEEK 7: read chapter 10 in AMUSING
OURSELVES TO DEATH)
MID-TERM EXAM
7. TEACHING AS AN AMUSING ACTIVITY
Educational technology today and in
the future -
Is it necessary for education to be
“fun”?
8. THE ART OF THE DOCUMENTARY
Brief history of the documentary
film/video
Points of view and objectivity
Documentary vs. docudrama
Shooting and editing the documentary -
applied technology
(FOR
WEEK 9: read chapter chapter
11
in AMUSING
OURSELVES TO DEATH)
9. ADVERTISING: TURNING FANTASY INTO REALITY
Print advertising vs. television
advertising
Will these products really make your
life better?
Ethics & Analysis of
commercials: can the product
live up to the claim?
What do commercials imply?
100 Years of “The Perfect Woman”
Reprise - Subtle manipulation or the
soft sell
(FINAL
EXAM - WEDNESDAY OF WEEK 10)
10. STUDENT PREPARATION OF FINAL PROJECTS
Review: Who was right - Orwell or Huxley?
Group meetings continue
FINAL
EXAM
11. PRESENTATION OF FINAL PROJECTS
PROCEDURES OF THE DIVISION
Cheating*
Any student who
cheats by engaging in the use of pre-marked tests or answer sheets, cribbing,
use of text(s), notebook(s), copying, or any other means used to score or
complete his/her answer sheet in conjunction with a(n) exercise/examination,
test/quiz with other than the student’s own answers will be assigned a final
course grade of “F”. All forms of
cheating will be reported to the Dean of Students and the student will be
informed of this action.
Stealing Exams*
Students and/or
confederates who are caught attempting to copy, or remove exams, tests, or
exercises without instructor authorization will receive a final course grade of
“F”. All forms of stealing course
materials will be reported to the Dean of Students and the student will be
informed of this action.
Plagiarism*
Any student
submitting a paper which contains a paragraph or sentence from another source,
of which, when reviewed by an expert, neutral, third party, contains so close a
paraphrase as to be considered non-coincidental and which does not cite the
source clearly and distinctly, will be assigned a final course grade of “F”. All forms of plagiarism will be reported to
the Dean of Students and the student will be informed of this action.
F Grade, W Grade, and HW Grade
Students who fail a
course will receive a letter grade of F.
Students can withdraw from class and receive a letter grade of W until
the end of the seventh week of the quarter.
After that date, students will receive the grade earned. In certain situations, approved by the Office
of the Dean of Students, an HW (Hardship Withdrawal) grade can be issued after
the seventh week.
Withdrawal from class
College policy
states that students must formally withdraw from a class by the end of the
seventh week of the quarter.
(Registration Office: B125). If a student has not withdrawn by that date,
an appropriate letter grade will be assigned for the course.
Disabled Students
Students with a
disability requiring special accommodation from the College and/or the
instructor are required to discuss their specific needs with both the Office of
the Disability Resource Center (B132) and the instructor during the first week
of class.
Distribution of Grades
Grades will not be
posted in the Arts & Humanities division or in faculty offices, nor will
the secretary give out grades. If a
student wants to know his/her grades prior to them being available on-line, the
instructor should be provided with a stamped (postage appropriate to weight),
self-addressed envelope.
Return of Papers and Tests
Papers, projects,
exam, etc. returns will be arranged in the following ways: By mail, if the student supplies the
instructor with a stamped self-addressed envelope (with appropriate postage),
or by the instructor designating a time and place whereby the student may
retrieve his/her papers. Unclaimed
materials must be kept by the instructor for a minimum of sixty (60)
instructional days following the end of the quarter.