Instructor: Dr. Amy Miller Office: C206/
425.564.2235 Email: amy.miller@bellevuecollege.edu Office Hrs: 11:30-12:30 M-Th
& by apt.
Advertising
CMST 145 (3 credits)
Winter
2013
Course Description: Covers typography, paste-up, design, and sales. Students
gain practical experience working on student newspaper. Requires additional
time outside class.
Course Outcomes:
·
Design and
create professional quality advertising for the student newspaper.
Classroom Behavior: Comments or behavior
disparaging another based on race, ethnicity, religion, abilities, beliefs,
appearance, or sexual orientation will not be tolerated. Cell phones should be
set to silent and laptops should be used only for note taking and coursework.
Mp3 players should not be used during class.
Academic Honesty: The principle of
academic honesty underlies all that we do and applies to all courses at
Bellevue College. One kind of academic
dishonesty is plagiarism, which may take many forms, including, but not limited
to, using a paper written by someone else, using printed sources word-for-word
without proper documentation, and paraphrasing or summarizing the ideas of
others without acknowledging the source.
Plagiarism can also occur when non-written ideas are taken without
documentation--using someone else's design or performance idea, for
example. […] Participating in academic
dishonesty in any way, including writing a paper or taking a test for someone
else, may result in severe penalties.
Dishonestly produced papers automatically receive a grade of "F"
without the possibility of make-up. The
Dean of Student Services will also be notified of such conduct, and repetition
of the behavior will result in progressively more serious disciplinary.—BC
Department of Arts & Humanities Student Procedures and Expectations
Special
Needs: Any student with
disabilities or other special needs who needs special accommodation in this
course is invited to share these concerns or requests with the instructor as
soon as possible. (Disability Resource Center, Room B132, 425.564.2498)
Important
Links:
1. Enrollment
Calendar: http://bellevuecollege.edu/enrollment/calendar/deadlines/
2. College
Calendar: http://bellevuecollege.edu/enrollment/calendar/holidays/0910.asp
3. BC
Public Safety Department: http://bellevuecollege.edu/publicsafety/
4. BC
Email Enrollment: https://bellevuecollege.edu/sam
Grading
Scale
93-100%: A 90-92.9%:
A-
87-89.9%: B+ 83-86.9%: B 80-82.9%: B-
77-79.9%: C+ 73-76.9%: C
70-72.9%: C- 67-69.9: D+ 63-66.9%:
D 60-62.9%: D-
59.9 and below: F
Attendance Policy:
1. Work handed in after class ends on the due date
will lose one letter grade for every day late. Assignments will not be accepted
after they are four days late.
2. In-class assignments and quizzes cannot be made
up except in the cases of university-sanctioned absences. Students who show up
late to class are not eligible to make up missed in-class work or quizzes once
they have begun.
3. Students may receive one free pass to hand an
assignment in one day late with no penalty. This free pass will only be given
once during the quarter and covers papers late due to illnesses, forgotten
assignments, and missing class. This does not apply to class work, quizzes, or
exams.
4. Students must notify the instructor of
university-sanctioned absences ahead of time and make arrangements for a new
due date prior to the absence in order to make up in-class work.
5. In the case of extreme circumstances
(hospitalization, family tragedy), students may make a written request for an
extension within one week of the assignment including reason for request,
extensions requested, and proposed new due date.
6. Students who miss more than 10% of class
sessions will not be eligible for a passing grade, per Arts & Humanities
policy. Students who routinely show up late for class may also see a grade
penalty following a warning from the instructor.
____________________________________________________________________________
Daily Syllabus
(Some changes may be necessary as the semester
progresses)
Jan.
3: Syllabus/ What is Advertising
Jan. 10: Chapter 1:
Advertising Agencies & Their Clients
Jan.
17: Chapter 15: Ivory & Changing Advertising Design
Jan. 24: Chapter 4: Advertising
Research
Jan.
31: Chapters 2 & 3: McDonald’s/ Advertising Fragmentation
Feb. 7: Chapter 9: Viral
Advertising
Feb.
14: Chapter 13: Advertising & New Media
Feb. 28: Chapter 14:
Political Advertising
March
7: Chapters 12: FMCG Advertising
March 14: Chapter 7 & 8:
Celebrity/ Gender & Ethnicity
Dec.
5 @ 11:30 am: Advertising Final during Final Exam Period
Final
Project Due