Roger George

English 100

Fall Quarter, 2004

ASSIGNMENT #4: PERSUASION (100 POINTS DRAFT, 1000 POINTS REVISION)

Invent a product (or use a real one that you’re familiar with) and write a promotional article for it. Ideally, a local weekly newspaper would pick up your article and print it as a feature. Describe your product as fully as possible -- function, cost, how it works, what it does better than the alternatives to it, etc.

Why would I need this product? Make me want to buy it, and pay particular attention to your attitude toward the product, your attitude toward me as a consumer, and the voice you use to convince me. Figure out what might motivate me to do what you want. Am I going to be persuaded by facts, emotion, your personal authority, the product’s image ... ?

ROUGH DRAFT DUE MONDAY, NOVEMBER 8.