Course Syllabus-  This syllabus is subject to change during the quarter depending on what interesting events might be taking place.

CMST& 102 - INTRODUCTION TO MASS MEDIA - FALL 2013

Instructor: Michael Korolenko
Class Meetings: online (bc.instructure.com)
Office Hours: online daily; by appointment in R230J on BC campus; via telephone
Phone: 425-564-4109 (office)
E-mail: mkorolen@bellevuecollege.edu

"Congress shall make no law respecting an establishment of religion, or prohibiting the free exercise thereof; or abridging the freedom of speech, or of the press; or the right of the people peaceably to assemble, and to petition the government for a redress of grievances."

- First Amendment, U.S. Constitution

 “What the mass media offers is not popular art, but entertainment which is intended to be consumed like food, forgotten, and replaced by a new dish.”- W. H. Auden

 “Don't hate the media, become the media.” - Jello Biafra

 Required Textbook: Hanson, R. (2014). Mass Communication: Living in a Media World, 4th Edition (Sage/CQ Press).  *Please note: the 3rd edition will work as well.* Additional required readings will be provided on Canvas site.

 Course description: Examines the structure and operation of American mass media, including television, radio, newspapers, magazines, and film. Students analyze media influence on society and the relationships among media, audience, and government.

 Course outcomes: Upon successful completion of this course, students should be able to:  
•            Analyze the impact of media messages on American culture, values, and political process.  
•            Describe the historical and economic forces that shaped and continue to shape mass media.  
•            Explain the significance of the First Amendment and explain its relevance to current affairs.  
•            Compare and contrast American commercial media system with non-commercial media in the United States and other countries.  
•            Analyze how content is shaped by the nature of particular media.  
•            Apply media effectively to communicate with a particular audience.  

Class Format: This is an online course. We will be engaged in online discussions designed to aid your understanding of the concepts discussed in your text and activities online.  It is essential that you commit to being an active participant in this class; regular meaningful discussion is required online. It is highly recommended that you have a college reading level.  Please consult your English placement test scores.

 Please note that the quarter moves along at a relatively quick clip. This class is highly writing-intensive (as you’ll complete online discussion and media consumption journals). There will be due dates to help guide you in managing the course. The entire course is designed to help you to take in the course concepts, apply them to your own media consumption, and be a savvy critic of media. 

 

Should you have concerns about any aspect of the class, I encourage you to come to me with them. If for any reason you don’t feel comfortable raising your concerns with me, the usual next step would be to speak with the program chair (Katherine Oleson, koleson@bellevuecollege.edu).  You can refer concerns about this class to the Arts and Humanities Division Dean, Maggie Harada (maggie.harada@bellevuecollege.edu) or the Assistant Dean, Scott Bessho (scott.bessho@bellevuecollege.edu) in the Arts and Humanities division office (R230).   An additional resource for concerns you find aren’t being addressed by faculty or administration is the Ombuds Office (http://www.bellevuecollege.edu/ombuds/default.html).

ASSIGNMENTS

Online Discussions: You will have the opportunity to participate in the application of theory to various prompts and to your own media consumption. It is important to demonstrate respectful communication online during discussion periods. We will be examining and discussing several issues, many of which can be quite controversial. I expect and trust that you will each be mature in your approach and respectful in your interactions.

 Technology Plan: In the first week of class you will complete a technology back-up plan to prepare you for the online environment.

 Media Consumption Journals: You will have the opportunity to critically examine various media sources throughout the quarter. You will reflect on your own interaction with and consumption of media currently, and be exposed to new sources. More details will be provided online.

 Quizzes: Quiz (think: exam) format consists of a combination of 30 true/false and multiple-choice questions. Quizzes will be timed (40 minutes) and taken online, so be sure to take your assessment at a high speed connection.   A review sheet will be made available before each quiz and the quizzes are open book/open note.  A discussion board will be opened for questions about the quiz before each quiz.

 Final Paper: For this 3-4 page paper, you will have two options to choose from: 1. Create & complete your own mass media assignment; 2. Research & discuss a current controversy in media. More details will be provided online.

 GRADES AND POINT BREAKDOWNS

Tech Plan        15pts.

Quiz                 60 pts.

Essay (Cult of)100 pts.

Essay (Martin) 100 pts.

Media Journal100 pts.

Media Journal100 pts.

Essay (Social)  100 pts.

Final Essay       200 pts.

 

TOTAL = 775 pts.

 

775

Total Possible

736

A

 

697

A-

 

 

 

 

672

B+

 

645

B

 

620

B-

 

 

 

 

594

C+

 

569

C

 

543

C-

 

 

 

 

512

D+

 

491

D

 

490

Less = F

 

 Discussion boards can be worth between 5 and 10 pts. each

 

TOPICS WE’LL DISCUSS

media literacy  television  movies  media ownership  1st Amendment rights & responsibilities public relations media ethics  filter bubble internet  music   newspapers books   history of mass media    advertising  global media  media effects

POLICIES

Late Written Assignments: For purposes of equity and fairness for all students, you will be given a reasonable amount of time to complete all written assignments. Deadlines for all assignments will be provided in several capacities online (i.e. on the calendar tool, on the assignment description).  An assignment is on time when it is delivered to the teacher through Canvas on the day it is due. In the event that you do not turn in your assignment on the day it is due, you will be assessed the following academic penalty: late written assignments will receive a one point grade reduction for every full day they are late (i.e. B+ to C+). Remember, this is not a self-paced class; there are specific due dates throughout the quarter.

 Statement on Academic Integrity:  You should know that plagiarism is a serious violation of your contract as a student and will be treated severely.  It is important for you to understand that plagiarism is any representation of another person’s words or ideas in a manner that makes it seem as if they were your own, in either oral or written form.  Obviously, this means that you may not copy another person’s papers. Students caught cheating on a quiz or assignment will not receive any credit for that portion of the class and will be reported to the Dean of Student Success.

 Special Needs: The Disability Resource Center serves students with a wide array of learning challenges and disabilities. If you are a student who has a disability or learning challenge for which you have documentation or have seen someone for treatment and if you feel you may need accommodations in order to be successful in college, please contact us as soon as possible. The DRC office is located in the Library Media Center for the Fall 2013 quarter or you can call our reception desk at 425.564.2498.  Deaf students can reach the DRC by video phone at 425-440-2025 or by TTY at 425-564-4110.  Please visit the DRC website for application information into our program and other helpful links at www.bellevuecollege.edu/drc Please meet with me if you have any questions.

Classroom Conduct:  When engaged in your role as a student, please be constructive in your comments and discussion online. Always treat your classmates with respect. Please consult with http://www.bellevuecollege.edu/artshum/policy.htmlto review the Arts and Humanities Division statement of Student Procedures and Expectations and/or contact your instructor should you have any questions or concerns.

Exposure to Content: Essential to a liberal arts education is an open-minded tolerance for ideas and modes of expression which might conflict with one’s personal values.  By being exposed to such ideas or expressions, students are not expected to endorse or adopt them but rather to understand that they are part of the free flow of information upon which higher education depends.

To this end, you may find that class requirements may include engaging certain materials, such as books, films, and art work, which may, in whole or in part, offend you.  These materials are equivalent to required texts and are essential to the course content.  If you decline to engage the required material by not reading, viewing, or performing material you consider offensive, you will still be required to meet class requirements in order to earn credit.  This may require responding to the content of the material, and you may not be able to fully participate in required class discussions, quizzes, or assignments.  Please consult the syllabus and communicate any questions or concerns you may have.

IMPORTANT LINKS

Bellevue College E-mail and access to MyBC: All students registered for classes at BC are entitled to a network and e-mail account. Your student network account can be used to access your student e-mail, log in to computers in labs and classrooms, connect to the BC wireless network, log in to MyBC, and access Canvas. For your account: https://bellevuecollege.edu/sam  

 Find current campus locations for all student labs by visiting the Computing Services website - http://depts.bellevuecollege.edu/helpdesk/students/computerlabs/   

Public Safety: The Bellevue College (BC) Public Safety Department’s well trained and courteous non-commissioned staff provides personal safety, security, crime prevention, preliminary investigations, and other services to the campus community, 24 hours per day, 7 days per week. Their phone number is 425.564.2400. Public Safety is located in K100 and on the web at: http://bellevuecollege.edu/publicsafety/  

Academic Calendar: The Bellevue College Academic Calendar is separated into two calendars. They provide information about holidays, closures and important enrollment dates such as the finals schedule. Enrollment Calendar: http://bellevuecollege.edu/enrollment/calendar/deadlines  On this calendar you will find admissions and registration dates and important dates for withdrawing and receiving tuition refunds. College Calendar: http://bellevuecollege.edu/enrollment/calendar/holidays/1314.asp This calendar gives you the year at a glance and includes college holidays, scheduled closures, quarter end and start dates, and final exam dates.  

SCHEDULE

[Note:  We will try to remain on this schedule, but learning does not always happen according to strict timelines, and unforeseen events can push us off our ideal timeline.  Therefore, this schedule is subject to change.  You will be informed of any changes that evolve over the course of the quarter.]

 We have a lot to cover this fall. Please keep up with the material and I think you will really get a great deal out of it. Please note: The due dates for media consumption journals, discussion boards and quizzes are included; these are not suggested dates, but actual due dates for these materials.  First of all, read this section immediately:

  IMPORTANT - GETTING STARTED

 

Start Here Please

 

 

 

 

 

Welcome to Communication Studies 102!

 

 

 

 

More Important Info

 

 

 

 

Instructor's Bio

 

 

 

 

Getting In Touch With Instructor

 

 

 

 

Communication Studies Discipline - Where Does CMST&102 Fit In?

 

 

 

 

Orientation to Canvas & Course Details

 

 

 

 

Using Canvas

 

 

 

 

How To Add Profile Pic

 

 

 

 

Course Overview & Procedures

 

 

 

 

How to contact your instructor

 

 

 

 

Textbook Information

 

 

 

 

Course Outcomes

 

 

 

 

Class Syllabus

 

 

 

 

College-Level Writing Standard

 

 

 

 

Discussion Boards

 

 

 

 

Tips for success in an online course

 

 

 

 

Introductions

 

 

 

 

Introduce yourself

 

15 pts

 

 

 

Assignments

 

 

 

 

Technology Plan

 

15 pts

 

 

Misc. Questions

 

 

 

 

 

 

 

 

Basic Issues in Mass Media

 

What ARE the Mass Media?

 

 

 

 

 

What are mass media?

 

 

 

 

 

Agenda-setting

 

 

 

 

 

Selective Perception: Our OWN Media Bias

 

 

 

 

The Communication Process

 

 

 

 

 

American Propaganda in Iraq

 

 

 

 

 

Who Owns The Media

 

 

 

 

 

Screencasting - New Forms of Presentation

 

 

 

       Week 1 - Introduction to Mass Media Communication and History

 

Intro To Course

 

 

 

 

 

Text Chapters 1 & 2

 

 

 

 

 

 

 

 

 

 

Chapter 1 PowerPoint - Hanson - 4th edition

 

 

 

 

Chapter 2 PowerPoint - Hanson - 4th edition

 

 

 

 

Chapter 15 Power Point - Hansen - 4th Edition

 

 

 

 

The First Mass Communication Tools

 

 

 

 

John Adams and The Declaration of Independence

 

 

 

 

Pony Express

 

 

 

 

The Telegraph

 

 

 

 

A Short History of the Telegraph, Bruce Wolcott

 

 

 

 

"Comics Are Bad" say Adults

 

 

 

 

LaGesse (No Mercy From a New Camera) (1 pg).pdf

 

 

 

 

TIME (ReViewing the 60s Debate) (4 pgs).pdf

 

 

 

 

Marshall McLuhan

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

     Week 2 - Journalism and News

 

The Fourth Estate

 

 

 

 

Common Sense by Thomas Paine.pdf

 

 

 

 

How Colonial Newspapers Anticipated The Internet

 

 

 

 

The Pentagon Papers

 

 

 

 

Watergate: The Most Important News Story of the 20th Century

 

 

 

 

Edward Snowden - the new Daniel Ellsberg?

 

 

 

 

Edward Snowden - Traitor or Whistle Blower?

must submit the assignment

 

50 pts

 

 

Gladstone (Introduction) (pp. xi-xxii) (12 pgs).pdf

 

 

 

 

Gladstone (Bias) (pp. 60-70) (11 pgs).pdf

 

 

 

 

Bennett (Four Information Biases That Matter (3-8-2011).pdf

 

 

 

 

Article: "Two Views of the Same News Find Opposite Biases"

 

 

 

 

Chapter 3 PowerPoint - Hanson - 4th edition

 

 

 

 

Chapter 3 Discussion Board

must contribute to the content of the page

 

 

 

 

Postman (Amusing Ourselves toDeath) (pp.1-4) (4pgs).PDF

 

 

 

 

Postman (Are You Watching Television) (pp.1-10) (10pgs).PDF

 

 

 

 

Postman(What Can You Do) (pp.154-161) (8pgs).PDF

 

 

 

 

Waters (Electronic Isolation Gives Us Cold Comfort) (pp. 1-2) (2 pgs).pdf

 

 

 

 

Europe On Alert - by John Cleese

 

 

 

 

NPR's "On The Media"

 

 

 

 

Media Ownership - Who Owns What?

 

 

 

 

Private & Private Ownership and Funding

 

 

 

 

Chapter 15 PowerPoint - Hanson - 4th edition

 

 

 

 

Chapter 15 Discussion Board

must contribute to the content of the page

 

 

 

 

Quiz 1 Review

 

 

 

 

Quiz 1 discussion board

 

 

 

 

Quiz 1 (covers Chapters 1, 2, 3, 15 and related material)

must submit the assignment

 

60 pts

 

      Week 3 - Constitutional Rights and The Market Place of Ideas

 

Introduction: Chapters 4, 5, 6, 13

 

 

 

 

 

Study Guide - Textbook Resources for Chapters 4, 5, 6, 13

 

 

 

 

Primer On The First Amendment

 

 

 

 

The Marketplace of Ideas

 

 

 

 

Exceptions to Free Expression

 

 

 

 

Social Responsibility

 

 

 

 

Edward R. Murrow - Social Responsibility of Televisoin

 

 

 

 

The Newseum - front pages from across the globe

 

 

 

 

Freedom of the Press & Attacks on journalists across the globe

 

 

 

 

Gawiser (20 Questions a Journalist Should Ask About Poll Resuls) (p. 1-14) (14 pgs).pdf

 

 

 

 

The Four Media Systems

 

 

 

 

The First Amendment

 

 

 

 

First Amendment - Links & Information

 

 

 

 

First vs. Sixth

 

 

 

 

Top 50 Banned Books

 

 

 

 

Chapter 4 PowerPoint - Hanson - 4th edition

 

 

 

 

Chapter 5 PowerPoint - Hanson - 4th edition

 

 

 

 

Discussion of Hansen Chapters 4 and 5

must contribute to the content of the page

 

 

 

 

Chapter 6 PowerPoint - Hanson - 4th edition

 

 

 

 

DIscussion of Chapter 6 Material

must contribute to the content of the page

 

 

 

 

Historical magazine: Godey's Lady's Book

 

 

 

 

Chapter 13 PowerPoint - Hanson - 4th edition

 

 

 

 

Discussion Chapter 13 of Hansen book

must contribute to the content of the page

 

 

 

 

Week 3 Online Material Discussion

must contribute to the content of the page

 

 

 

 Week 4 - Print to The Beginning of Interactivity

 

From Alphabets to the Printing Press

 

 

 

 

Historical Timeline of Communications Technology

 

 

 

 

Technology Changes Education

 

 

 

 

Writing and Technology

 

 

 

 

Background: Time Machines and Television

 

 

 

 

Obama Criticizes The Kardashians

 

 

 

Background: Multimedia

 

 

 

 

Backround: From Owell To The 21st Century

 

 

 

 

Discussion of This Week's Online Material

must contribute to the content of the page

 

 

 

 

 

The Cult of Personality

must submit the assignment

 

105 pts

 

 Week 5 - Modern News Media and The Changing Face of News

 

Chapter 12 PowerPoint - Hanson - 4th edition

 

 

 

 

What Is News?.html

 

 

 

 

What Is News? Pt. 2.html

 

 

 

 

What is News? Pt. 3.html

 

 

 

 

Behind the scenes with editors at the New York Times.html

 

 

 

 

Faked Photographs - Look, and Then Look Again - NYTimes.com

 

 

 

 

The New York Time's Ethicist on the Power of Photography and the Image of a Martyr.html

 

 

 

 

Comedic Critiques of TV News

 

 

 

 

Fake News - Jon Stewart & Stephen Colbert

 

 

 

 

Jon Stewart on "Crossfire"

 

 

 

 

Nagle (Is Jon Stewart the Most Trusted Man In America) (pp. 1-6) (6 pgs).pdf

 

 

 

 

Stephen Colbert - White House Correspondents' Dinner (2006)

 

 

 

 

Carter (In Daily Show Role on 911 Bill Echoes of Murrow) (pp. 1-4) (4 pgs).pdf

 

 

 

 

Cave (If You Interview Kissinger, Are You Still a Comedian) (pp. 1-2) (2 pgs).pdf

 

 

 

 

Farsetta (Fake TV News) (pp. 5-14, 65-74) (20 pgs).pdf

 

 

 

 

A Report On How Different Reporting On The Run Up to the Iraq War Influenced People Who Held Misconceptions About Why We Went To War

 

 

 

 

The Valerie Plame Affair

 

 

 

 

Scott McClelland testifies before congress on Valerie Plame  

 

 

 

 

24-Hour News Cycle: The Balloon Boy Hoax

 

 

 

 

NPR

 

 

 

 

Analysis of news coverage of Hurricane Katrina

 

 

 

 

The Trayvon Marting Shooting and Case

 

 

 

 

 

Essay on Coverage of Trayvon Martin case

must submit the assignment

 

100 pts

 

 

Discussion Week 5 - Hanson Material

must contribute to the content of the page

 

 

 

 

Discussion of Week 5 Online Material

must contribute to the content of the page

 

 

 

 

       Week 6: Radio, Music and The Recording Industry

 

Chapter 7 PowerPoint - Hanson - 4th edition

 

 

 

 

Radio and The Recording Industry

 

 

 

 

The Recording Industry

 

 

 

 

History of "Freeform" Radio

 

 

 

 

Short History of MTV

 

 

 

 

Nancy Sinatra On Royalties

 

 

 

 

The Way The Music Died

 

 

 

 

All the Rules of the Music Business Have Been Remade - NYTimes.com.pdf

 

 

 

 

Artists Find Backers As Labels Wane

 

 

 

 

Media Consumption Journal - instructions/lecture

 

 

 

 

Media Consumption Journal: Media Log - Analyzing Your Personal Media Consumption

must submit the assignment

 

100 pts

 

 

Week 6 Hanson Discussion

 must contribute to the content of the page

 

 

 

 

Week 6 Online Material Discussion

 Must contribute to the content of the page

 

 

 

      Week 7 - Movies

 

Chapter 8 PowerPoint - Hanson - 4th edition

 

 

 

 

The Curious Case of The Birth of A Nation

 

 

 

 

Regulating Film 

 

 

 

 

A bit of film history: The Production Code of 1930

 

 

 

 

Historical Film Clips

 

 

 

 

Early Cinema Timeline

 

 

 

 

Three Blockbusters: Movies are the canary in the coal mine

 

 

 

 

The film industry: budgets and promotions

 

 

 

 

CGI Blockbusters

 

 

 

 

FTC_Report

 

 

 

 

Do Interactive Games Make People Violent

 

 

 

 

Chapter 4 Power Point - Hansen - 4th EditionthEd.ppt

 

 

 

 

Week 7 Hanson Discussion

must contribute to the content of the page

 

 

 

 

Week 7 Online Material Discussion

must contribute to the content of the page

 

 

 

 Week 8 Exhibit - The Power of Media Persuaders

 

Advertising

 

 

 

 

 

Chapter 11 PowerPoint - Hanson - 4th edition

 

 

 

 

 

Hypodermic Needle and Two-Step Flow

 

 

 

 

 

Positive Political Campaign Ads

 

 

 

 

 

Advertising Ubiquity

 

 

 

 

 

The Persuaders

 

 

 

 

 

VALS

 

 

 

 

 

Levine Kilbourne (Advertising Is Our Environment) (pp. 57-75) (19 pgs).pdf

 

 

 

 

Levine Kilbourne (We Are the Product) (pp. 33-56) (24 pgs).pdf

 

 

 

 

 

Gender and Advertising

 

 

 

 

 

Distorted Images

 

 

 

 

Kilbourne (Two Ways A Woman Can Get Hurt) (pp. 270-291) (22 pgs).pdf

 

 

 

 

Belvedere Vodka Ad

 

 

 

 

Victoria Secrets Aiming at Tweens

 

 

 

 

Children & Advertising - a variety of articles to peruse

 

 

 

 

Consumer Advertising PowerPoint

 

 

 

 

Ad Council Examples

 

 

 

And from The Onion...

 

 

 

Media Consumption Journal #2 - instructions/lecture

 

 

 

 

Media Consumption Journal #2 - Advertising Analysis

must submit the assignment

 

100 pts

 

 

 

Week 8 Hanson Discussion

 

 

 

 

 

Week 8 Online Material Discussion

must contribute to the content of the page

 

 

 

Week 9 - Television, The Web and Beyond

 

Chapter 9 PowerPoint - Hanson - 4th edition

 

 

 

 

 

Articles about television consumption

 

 

 

 

 

Chapter 10 PowerPoint - Hanson - 4th edition

 

 

 

 

Pariser (Introduction) (pp. 1-20) (20 pgs).pdf

 

 

 

 

 

Pariser (Escape from the Ghettos) (pp217-243) (20pgs).PDF

 

 

 

 

The New Frontier of Television

 

 

 

 

 

Social Media: various articles for you to peruse

 

 

 

 

Wikipedia

 

 

 

 

 

 

 

 

 

 

 

 

 

Media Consumption Journal #3 - instructions/lecture

 

 

 

 

 

 

Media Consumption Journal #3 - Television

Analysis

50 pts

 

      Week 10 - Communication Media and The Future

 

Chapter 13 Power Point - Hansen - 4th Edition

 

 

 

 

Chapter 14 PowerPoint - Hanson - 4th edition

 

 

 

 

The End of Writing?

 

 

 

 

The Future of Communications

 

 

 

 

Human Communications Media

 

 

 

 

Media Communication and The Future

Discussion – Week 10 – Hanson Material

Discussion – Week 10 Online Material

 

 

 

  

Week 11 – Final Written Project

 

APA Guide

 

 

 

 

Final Paper

 

200 pts

 

 

Final participation evaluation

 

10 pts