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Fundamentals of Marketing Communication

Businesses depend on marketing communications to attract customers, earn profits and, in essence, thrive. Yet the challenge of breaking through the noise and combating three-second consumer attention spans can be difficult. That’s why now, more than ever, it’s critical to have marketing communications that grab attention, create a connection, and convince readers to take action, all within a few sentences.

Class participants will learn how to craft persuasive, action-oriented marketing messages that evoke desirable audience responses for integrated online and offline marketing communications campaigns.

See our detailed course information including course content, learning objectives, and prerequisites.

Required text: "The Copywriter’s Handbook: A Step-By-Step Guide to Writing Copy That Sells" (3rd edition) by Robert W. Bly

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