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The Business of Graphic Design

Whether you plan to freelance or manage a firm, graphic designers need to understand the nuts and bolts of the business. Learn how to uncover client needs, estimate costs, establish pricing, negotiate solutions, market yourself, prepare contractual agreements, and understand intellectual property essentials. Explore techniques for collaborating with other professionals.

Required texts: The Creative Business Guide to Running a Graphic Design Business (ISBN-13: 978-0393732993) and Graphic Artists Guild Handbook: Pricing & Ethical Guidelines, 14th edition (ISBN-13: 978-0932102164).

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