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Pricing for Profit - A Scientific Approach

Pricing is one of most significant levers that can be used to increase profitability. Yet most companies put limited effort into developing a pricing strategy for their products or services. During this seminar you will learn how to avoid common pricing traps, develop a value-based pricing model and use market research to get customer inputs on pricing. You will also examine the financial impact of pricing decisions and look at ways to communicate the value you are delivering.

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