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Principles of Professional Selling

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Develop skills in guiding clients through each step of the sales process from initial contact to close. Discover how to determine, recommend, and deliver the right solutions or products for clients. Become competent in differentiating products or solutions from the competition in a way that is meaningful for the decision-maker. Find out how to build customer relationships, distinguish different types of sales skills, and manage the sales process. Gain more insight into the relationship between sales and marketing. Explore how to grow revenues by identifying, understanding, and securing business collaboratively. Recommended textbook: Snap Selling by Jill Konrath

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