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BUS 241 Multicultural Business Consulting • 5 Cr.


Course combines classroom based theory with practicum experience. Students apply skills in marketing, financial analysis, business process analysis, consulting, and multicultural business management in working with a real business or nonprofit. Includes practical experience in consulting and managing in a multicultural environment, and opportunities to link classroom learning to a wide array of business disciplines to see how changes in one area affect the growth of the company as a whole. The same as CES 241. Either CES 241 or BUS 241 may be taken for credit, not both. Recommended: 30 prior college business credits.


After completing this class, students should be able to:

  • Apply teaming, project management and consulting skills to successfully work in a diverse team that includes an outside mentor and community business or nonprofit.
  • Apply marketing concepts, including multicultural segmentation, branding, sales, customer relationship management, and elements of the marketing mix, to create a business-appropriate marketing plan.
  • Conduct market, internal, and competitive research such as a customer survey, employee survey, indepth interview, focus group, or ethnographic analysis.
  • Conduct a business process analysis.
  • Formulate financial projections based on analysis.
  • Present findings and recommendations to the business in oral and written formats.



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Contact info

Bellevue College
3000 Landerholm Circle SE Bellevue, WA 98007-6484 U.S.A.
Work: (425) 564-1000