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CMST 136 Writing for the World Wide Web • 5 Cr.

Description:

Introduces the cognitive and creative tools needed to create text for the World Wide Web. Students practice new styles of writing for nonlinear media. Recommended: BTS 109 or ENGL& 101 (prev ENGL 101).

Outcomes:

After completing this class, students should be able to:

  • Define a variety of terms associated with Web communications including: blog, tweet, cloud, Web 2.0, navigation, video streaming, crowdsourcing, screencast, app, smartphone, PDF, transmedia, platform, open source, creative commons, video conferencing, social media, brand, IP, scannability, visual hierarchy
  • Construct a web document that demonstrates how to best organize and design written content for Web audiences
  • Analyze and evaluate the integrated use of photos, graphics, video, and text on an existing Web site from the standpoint of best information design practices
  • Create an online blog using a free online publishing application that incorporates images, diagrams, links, and video, supported by a written language style appropriate to a chosen target audience
  • Develop a team-based marketing plan that incorporates a blog along with associated social networking media and various components used in Web-based campaigns
  • Explain the difference between copyright and open source and how each can be used to both protect and/or selectively share creative work
  • Produce written materials on the Web that can be made accessible to users with disabilities.
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Bellevue College
3000 Landerholm Circle SE Bellevue, WA 98007-6484 U.S.A.
Work: (425) 564-1000