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Classes

CMST 145 Advertising • 3 Cr.

Description:

Covers audience, market research, effective messaging and design. Students gain practical experience working on advertising campaigns on campus for the newspaper and other entities.

Outcomes:

After completing this class, students should be able to:

  • Design and create professional quality advertising for various campus organizations and events
  • Use appropriate advertising and journalism terminology
  • Explain the value and impact of advertising for a particular audience
  • Describe the advertising and business components of publications and ad campaigns
  • Critique and evaluate professional advertisements and PSAs
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Contact info

Bellevue College
3000 Landerholm Circle SE Bellevue, WA 98007-6484 U.S.A.
Work: (425) 564-1000