IBP 069 Introduction to Business • 4.5 Cr.
Emphasizes the dramatic nature of business and the trends that will change the way business is conducted in the twenty-first century. Use of real-life scenarios, realistic business situations, and real-world information will help develop students' technical knowledge and competence, critical thinking, decision-making abilities, and communication skills. Prerequisite: Acceptance into the program or permission of instructor.
After completing this class, students should be able to:
- Describe world economic systems and key economic indicators
- Compare and evaluate business ethics, sustainability, and social responsibility
- Analyze a variety of business subjects including management, human resources, and operations
- Plan and execute a group presentation using the elements of the marketing mix and a SWOT analysis