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IBP 076 International Business • 4.5 Cr.

Description:

Students gain an understanding of the diverse and ever-changing consumer markets and how international businesses use marketing strategies to gain market share and stay competitive. Course will use a combination of text, lectures, case studies, outside reading, local company research, video, group work and presentations to enhance learning and skills needed in today's global workplace. Prerequisite: Acceptance into the program or permission of instructor.

Details:

Tuition: $TBA

Outcomes:

After completing this class, students should be able to:

  • Define basic business concepts, participants and activities
  • Define and compare four types of economics systems
  • Articulate the role of supply, demand and competition in a free-enterprise system
  • Analyze the impact of globalization on business
  • Examine the effect of technology in the business environment
  • Compare and evaluate business ethics, social responsibility and legal compliance
  • Assess and contrast the options for organizing a business
  • Define small business, entrepreneurship and franchising
  • Apply management techniques to achieving organizational goals
  • Define the importance of organization, teamwork and communication
  • Assess the nature of production and operations management
  • Compare and contrast human resource management theories and workforce motivation methods
  • Define the nature of marketing, marketing research, information systems and promotion strategies
  • Demonstrate a basic knowledge of accounting systems and financial statements
  • Define the United States money and financial systems
  • Define the design, development and uses of a business plan
  • Demonstrate enhanced critical thinking, communication, interpretation, decision-making, analytical, reading writing, comprehension, and speaking skills
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Contact info

Bellevue College
3000 Landerholm Circle SE Bellevue, WA 98007-6484 U.S.A.
Work: (425) 564-1000