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Classes

MKTG 131 Principles of Professional Selling • 5 Cr.

Description:

Examines the principles and techniques of professional selling as a form of persuasive communication basic to business relationships. Students analyze case studies to apply theories to real-world situations.

Outcomes:

After completing this class, students should be able to:

  • Identify and explain in detail, the 10 steps in the relationship selling process.
  • Use the 10 steps to prepare and make a group sales presentation.
  • Incorporate visual aids, verbal & non-verbal skills in sales presentations.
  • Make a 5 minute oral presentation incorporating skills learned in the class.
  • Explain and incorporate the concept of relationship selling in a sales career.

Offered:

v3.4.2.0

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Contact info

Bellevue College
3000 Landerholm Circle SE Bellevue, WA 98007-6484 U.S.A.
Work: (425) 564-1000