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MKTG 135 Principles of Retailing • 5 Cr.

Description:

Examines the fundamental principles and practices of retail merchandising. Students discuss types, location, layout, organization, profit planning, and operating costs of retail outlets.

Outcomes:

After completing this class, students should be able to:

  • Explain how the economy, demographic changes, and legislation affect the retail merchandise mix.
  • Name and describe factors affecting the consumer’s purchase decision.
  • Explain the structure and functions of various types of retail firms including stores, direct retail marketing, e-retailing, and international retailing.
  • Describe appropriate retail locations based on trading area research.
  • Create a store layout and design.
  • Describe market segmentation and define a target market.
  • Explain the planning phase and selection process of the merchandise mix.
  • Calculate merchandise prices for profitable store or web-based operations.
  • Analyze income statements to identify problem areas.
  • Create and explain strategies for successful retail promotion.
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Contact info

Bellevue College
3000 Landerholm Circle SE Bellevue, WA 98007-6484 U.S.A.
Work: (425) 564-1000