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Classes

MKTG 154 Principles of Marketing • 5 Cr.

Description:

Studies the business activities of marketing: planning, pricing, promoting, and distributing goods and services. Students examine the role of marketing in the economy and the processes used to make business decisions.

Outcomes:

After completing this class, students should be able to:

  • Synthesize information to explain the marketing functions of product/service planning, pricing, distribution, and promotion.
  • Explain the relationship between previous marketing approaches and marketing trends in the New Economy.
  • Define marketing terms, concepts, models, and processes.
  • Conduct research to demonstrate research skills using the Internet, textbook, and marketing periodicals.
  • Compare, contrast or articulate a new point of view using critical thinking skills.
  • Synthesize information to create appropriate business communication documents.
  • Participate as part of a team to demonstrate skills in teamwork.
  • Create a marketing plan for a business that demonstrates knowledge of material covered in class.

Offered:

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Contact info

Bellevue College
3000 Landerholm Circle SE Bellevue, WA 98007-6484 U.S.A.
Work: (425) 564-1000