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Classes

MKTG 200 International Marketing • 5 Cr.

Description:

Examines marketing concepts and strategies as applied to global markets. Topics include mode of entry, micro and macro forces, barriers and restrictions, and cultural dynamics.

Outcomes:

After completing this class, students should be able to:

  • • Summarize the ways global trade and cultural differences have shaped international marketing
  • • Articulate how an increasingly open global economy will impact marketing strategies and technologies
  • • Collaborate with an international school or program to gain firsthand experience working across cultures
  • • Evaluate global marketing campaigns, appraising which strategies and tactics were most successful
  • • Develop a global integrated marketing plan
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Contact info

Bellevue College
3000 Landerholm Circle SE Bellevue, WA 98007-6484 U.S.A.
Work: (425) 564-1000