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Classes

MKTG 234 Advertising • 5 Cr.

Description:

Examines advertising's role in society and its relationship to communications and marketing activities. Topics include media terminology, planning and selection, copy writing, and art direction.

Outcomes:

After completing this class, students should be able to:

  • Build a vocabulary of advertising terms and trends in contemporary advertising.
  • Explain how marketing and advertising strategies are developed.
  • Show a knowledge of the creative dimensions of advertising for print and broadcast media (copywriting, art direction and production).
  • Show a knowledge of media planning strategies (placing and pricing) for advertising campaigns.
  • Design an Advertising Campaign for specific target markets using a variety of advertising media.
  • Apply critical thinking, business communications, and teamwork skills.
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Contact info

Bellevue College
3000 Landerholm Circle SE Bellevue, WA 98007-6484 U.S.A.
Work: (425) 564-1000