[ Login ]

Classes

MKTG 234 Advertising • 5 Cr.

Description:

Examines advertising's role in society and its relationship to communications and marketing activities. Topics include media terminology, planning and selection, copy writing, and art direction.

Outcomes:

After completing this class, students should be able to:

  • • Build an integrated marketing plan that leans heavily on advertising strategy and tactics
  • • Employ TV, print, radio, out-of-home, email, online video, search, display, mobile and social media to connect with large audiences
  • • Design a creative brief that translates strategy into visual design and copy guidelines
  • • Craft a media plan that allocates dollars into the most appropriate media platforms
  • • Increase brand equity through calculated strategic choices
v3.4.2.0

Footer Navigation

Contact info

Bellevue College
3000 Landerholm Circle SE Bellevue, WA 98007-6484 U.S.A.
Work: (425) 564-1000