Programs

Marketing Management

Program provides a core of business skills along with specific training for employment in sales, customer service, advertising, promotion, and other marketing functions covering a broad-based knowledge of marketing theory. Students are expected to demonstrate the ability to create and execute a variety of marketing programs. Emphasis is placed on teamwork and strengthening both oral and written communication. The program promotes success in non-profit and small, medium or large businesses.

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Associate in Arts Degree Marketing Management

Brief Description

The Associate of Arts in Marketing Management provides a core of business skills along with specific training in marketing management for employment in sales, customer service, advertising, promotion, and other marketing functions and activities. Students complete course work that emphasizes advertising, marketing segmentation and strategies, branding and product/service development, sales management evaluation, marketing communication, pricing, promotion, distribution, market research, e-marketing, analyzing marketing data, consumer behavior, social media marketing, and international marketing. Career paths include marketing manager, advertising sales agent, market researcher, market analyst and e-marketing specialist. Certificates of Accomplishment or Achievement in Sales and Marketing and Retail Management may be applied to this degree.

Learning Outcomes

Degree recipients should possess the skills and abilities described below:

  • Explain and apply the marketing functions of product/service planning, pricing, distribution, and promotion for both domestic and international marketing situations
  • Identify and apply the principles of client relations; explain how they apply in building client and customer partnerships
  • Identify and apply the principles of retailing and e-marketing principles within the marketing function of a business
  • Describe and understand the legal environment in which business and marketing is conducted and basic legal concepts that apply to business organizations and the marketing function
  • Demonstrate the ability to engage in media planning strategies, marketing and advertising strategies for business advertising campaigns
  • Perform basic business calculations and create budgets for managing expenses
  • Apply critical thinking skills to perform marketing research and analyze information
  • Communicate marketing concepts effectively both written and orally in clear concise language appropriate to the audience including business presentation skills
  • Work an effective team member and leader to develop a marketing plan and reach specific marketing goals
  • Demonstrate an understanding of contemporary human relations/ organizational behavior in terms of concepts, processes, and models and the issues, advantages, and challenges related to diversity in business organizations
  • Identify the issues and challenges related to ethics in current business organizations and in the marketing function, and identify ethical dilemmas in the business setting
  • Identify the issues, advantages, and challenges related to diversity in a global workforce

The following certificate(s) are nested within this degree:

  • Sales and Marketing – Certificate of Accomplishment
  • Sales and Marketing – Certificate of Achievement
  • Retail Management – Certificate of Achievement

Completion Worksheet

Download the completion worksheet for this degree [PDF]

Requirements

Course No. Course Name  Credit Hrs.
BTS 147 Presentation Applications 3
BTS 161 Business Software Essentials 5
BUS& 101 Introduction to Business 5
BUS 120 Organizational Behavior 5
BUS& 201 Business Law 5
CMST& 220 Public Speaking 5
ENGL& 101 English Composition I 5
MKTG 131 Principles of Professional Selling 5
MKTG 154 Principles of Marketing 5
MKTG 200 International Marketing 5
MKTG 210 Business Research 5
MKTG 234 Advertising 5
MKTG 240 eMarketing 5
MKTG 271 Consumer Behavior 5
Choose 5 credits from the following: 5
ACCT 101 Practical Accounting I (5 Cr)  
ACCT& 201 Principles of Accounting I (5 Cr)  
BUS 145 Business Math (5 Cr)  
Choose 5 credits from the following: 5
BUS 241 Multicultural Business Consulting (5 Cr)  
BUS 250 Entrepreneurship (5 Cr)  
CES 241 Multicultural Business Consulting (5 Cr)  
MKTG 292 Marketing Internship (5 Cr)  
Science lab elective 6
Six or more credits from BUS/MKTG/IBIT 6
Suggested electives: Any business division course
not listed above with approval of advisor or program chair.
Total   90

Certificate of Achievement Retail Management

Brief Description

The Retail Management certificate prepares students for entry-level positions in retailing. The certificate may be applied to the Marketing Management associate degree.

Learning Outcomes

Certificate recipients should possess the skills and abilities described below:

  • Identify problems within retail organizations and apply principles of organizational structure and organizational behavior to solve the problems
  • Accurately perform basic business calculations
  • Create a basic marketing plan
  • Accurately perform basic bookkeeping or managerial bookkeeping activities
  • Use basic features of business software
  • Communicate effectively, using suitable communication for the audience and using principles of intercultural sensitivity

Completion Worksheet

Download the completion worksheet for this certificate [PDF]

Requirements

Course No. Course Name  Credit Hrs.
BTS 109 Business Communications 5
BUS 120 Organizational Behavior 5
BUS 145 Business Mathematics 5
BUS 221 Human Resource Management 5
BUS 222 Advanced Leadership & Management 5
MKTG 135 Principles of Retailing 5
MKTG 154 Principles of Marketing 5
Choose 5 credits from the following: 5
ACCT 101 Practical Accounting I (5 Cr)  
ACCT 234 Managerial Accounting (5 Cr)  
Choose 5 credits from the following: 5
BTS 161 Computer & Software Fundamentals (5 Cr)  
BTS 165 Business Spreadsheet Analysis & Design (5 Cr)  
Choose 5 credits from the following: 5
CMST& 101 Introduction to Communication (5 Cr)  
CMST 202 Survey of Speech Communication (5 Cr)  
CMST& 210 Interpersonal Communication (5 Cr)  
CMST& 230 Small Group Communication (5 Cr)  
CMST 280 Intercultural Communication (5 Cr)  
Total   50

Certificate of Achievement Sales & Marketing

Brief Description

The Sales and Marketing Certificate of Achievement builds on the skills developed in the Sales and Marketing Certificate of Accomplishment. This certificate also aligns students for the Marketing Management associate degree.

Learning Outcomes

Certificate recipients should possess the skills and abilities described below:

  • Apply advanced skills in the fundamentals of marketing, selling, advertising, communication and computer skills to develop or improve business concepts
  • Identify and apply the e-marketing principles and concepts to on line organizations
  • Enhance oral and written communication skills as well as team building skills through variable marketing assignments
  • Demonstrate an ability to work in teams and with diverse groups in developing marketing campaigns and selling presentations to accomplish specific organizational tasks
  • Demonstrate knowledge of business software to improve workflow

 

This certificate also aligns students for the Marketing Management associate degree and is the next steps for Sales and Marketing – Certificate of Accomplishment

Completion Worksheet

Download the completion worksheet for this certificate [PDF]

The following certificate(s) are nested within this degree:

  • Sales and Marketing – Certificate of Accomplishment

Requirements

Course No. Course Name  Credit Hrs.
BTS 109 Business Communications 5
BTS 161 Business Software Essentials 5
BUS& 101 Introduction to Business 5
BUS 145 Business Mathematics 5
CMST& 220 Public Speaking 5
MKTG 110 Client Customer Relations 5
MKTG 131 Principles of Professional Selling 5
MKTG 154 Principles of Marketing 5
MKTG 234 Advertising 5
Choose 5 credits from the following: 5
BUS 120 Organizational Behavior (5 Cr)  
BUS 250 Entrepreneurship (5 Cr)  
MKTG 200 International Marketing (5 Cr)  
Total   50

Certificate of Accomplishment Sales & Marketing

Brief Description

The Sales and Marketing Certificate of Accomplishment helps beginners or those interested in entering sales and marketing positions to obtain, enhance or update the marketing, sales and computer skills needed for professional success. The certificate may be applied to the Certificate of Achievement in Sales and Marketing and the Marketing Management associate degree.

Learning Outcomes

Certificate recipients should possess the skills and abilities described below:

  • Apply basic marketing and sales skills necessary for an entry-level position
  • Demonstrate fundamental skills in marketing, selling, advertising, communication and computational skills

Completion Worksheet

Download the completion worksheet for this certificate [PDF]

Requirements

Course No. Course Name  Credit Hrs.
BTS 161 Business Software Essentials 5
CMST& 220 Public Speaking 5
MKTG 110 Client Customer Relations 5
MKTG 131 Principles of Professional Selling 5
MKTG 154 Principles of Marketing 5
MKTG 234 Advertising 5
Total   30

Professional or technical program offerings and course requirements listed in this website may be altered by the college to reflect the needs of industry, student interests and availability of resources.

Career Pathways

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Contact info

Bellevue College
3000 Landerholm Circle SE Bellevue, WA 98007-6484 U.S.A.
Work: (425) 564-1000