Marketing Management

The Marketing department is aligned with local businesses both large and small, ensuring that our students learn the most in-demand skills and have opportunities to apply that knowledge. We offer two AA programs and three certificates, each emphasizing different aspects of the marketing field.

All of the courses focus on how strategy underlies effective marketing, connecting marketing efforts to the larger business story. This is balanced with hands-on learning, a huge plus for students who want specific skills added to their resumes. We expect that all program participants are strong written and oral communicators, and will be able to collaborate and manage others in team case work.

On this page:

 

Associate in Applied Science-T Degree
Digital Marketing

Program Updated: The requirements for this program have been updated for 2016 – 2017.
Please review the changes and consult with your adviser or program manager if you have questions.


The Associate of Arts and Sciences – Transfer in Digital Marketing degree provides students with practical, hands-on experience across the full spectrum of marketing. Courses in search engine strategy, social media, mobile marketing, ecommerce, relationship marketing, and measurement and analytics offer students instruction matching employer needs. The program requires students to assume a management viewpoint, and develop appropriate digital marketing strategies that employ their newly honed skills.

Learning Outcomes

Degree recipients should possess the skills& abilities described below:

  • Establish business and marketing objectives
  • Translate objectives into integrated marketing strategies that lean heavily on digital platforms
  • Create and repurpose content for the digital environment
  • Optimize campaigns based on data inputs and research efforts
  • Utilize marketing efforts to establish future product innovation and extensions

Completion Worksheet

Download the completion worksheet for this degree [PDF]

Program Requirements

General Education Coursework

Course # Course Name Credit Hrs.
BUS& 101 Introduction to Business 5
ENGL& 101 English Composition I 5
GEOG 206 Landforms and Landform Processes
(or any other Science class with Lab)
6
MATH& 107 Math in Society (or any other Math class above 107) 5

Course Coursework

BTS 189 Webpage Authoring Essentials 5
BTS 201 Content Management Systems 5
MKTG 101 Introduction to Marketing 5
MKTG 102 Intro to Digital Marketing Platforms 5
Choose one from the following, to complement MKTG 101 and 102: 1
MKTG 103 Intro to Sports Marketing (1 Cr)
MKTG 104 Intro to Fashion Marketing (1 Cr)
MKTG 105 Intro to Music Marketing (1 Cr)
MKTG 106 Intro to Film and Television Marketing (1 Cr)
MKTG 200 International Marketing 5
MKTG 234 Advertising 5
MKTG 241 Search Engine Strategy 5
MKTG 242 Social Media Strategy 5
MKTG 243 Mobile Marketing Strategy 5
MKTG 255 Relationship Marketing 5
MKTG 261 Marketing Research I 5
MKTG 262 Measurement and Analytics 5
Choose five credits from the following: 5
BTS 293 Professional Skills (5 Cr)
BUS 241 Multicultural Business Consulting (5 Cr)
MKTG 290 Marketing Activities in DECA (1-5 Cr)
MKTG 292 Marketing Internship (1-5 Cr)
Choose five credits from the following: 10
BTS 165 Business Spreadsheet Analysis and Design (5 Cr)
BTS 188 Intro to Digital Content (5 Cr)
BTS 289 Emerging Web Development Technologies (5 Cr)
MKTG 131 Principles of Professional Selling (5 Cr)
MKTG 211 Multicultural Marketing (5 Cr)
MKTG 244 Online Video and Television Strategy (5 Cr)
MKTG 271 Consumer Behavior (5 Cr)

Students interested in continuing for a bachelor’s degree should contact their program advisor

 


 

Associate in Arts Degree

Marketing Management

Program Updated: The requirements for this program have been updated for 2016 – 2017.
Please review the changes and consult with your adviser or program manager if you have questions.

Brief Description

The Associate of Arts in Marketing Management provides a core of business in sales, customer service, advertising, promotion, and other marketing functions and activities. Students complete course work that emphasizes advertising, marketing segmentation and strategies, branding and product/ service development, sales management evaluation, marketing communication, pricing, promotion, distribution, market research, e-marketing, analyzing marketing data, consumer behavior, social media marketing, and international marketing. Career paths include marketing manager, advertising sales agent, market researcher, market analyst and e-marketing specialist. Certificates of Accomplishment or Achievement in Sales and Marketing and Retail Management may be applied to this degree.

Learning Outcomes

Degree recipients should possess the skills and abilities described below:

  • Explain and apply the marketing functions of product/service planning, pricing, distribution, and promotion for both domestic and international marketing situations
  • Identify and apply the principles of client relations; explain how they apply in building client and customer partnerships
  • Identify and apply the principles of retailing and e-marketing principles within the marketing function of a business
  • Describe and understand the legal environment in which business and marketing is conducted and basic legal concepts that apply to business organizations and the marketing function
  • Demonstrate the ability to engage in media planning strategies, marketing and advertising strategies for business advertising campaigns
  • Perform basic business calculations and create budgets for managing expenses
  • Apply critical thinking skills to perform marketing research and analyze information
  • Communicate marketing concepts effectively both written and orally in clear concise language appropriate to the audience including business presentation skills
  • Work an effective team member and leader to develop a marketing plan and reach specific marketing goals
  • Demonstrate an understanding of contemporary human relations/organizational behavior in terms of concepts, processes, and models and the issues, advantages, and challenges related to diversity in business organizations
  • Perform basic business calculations and create budgets for managing expenses
  • Apply critical thinking skills to perform marketing research and analyze information
  • Communicate marketing concepts effectively both written and orally in clear concise language appropriate to the audience including business presentation skills
  • Work an effective team member and leader to develop a marketing plan and reach specific marketing goals
  • Demonstrate an understanding of contemporary human relations/organizational behavior in terms of concepts, processes, and models and the issues, advantages, and challenges related to diversity in business organizations
  • Identify the issues and challenges related to ethics in current business organizations and in the marketing function, and identify ethical dilemmas in the business setting
  • Identify the issues, advantages, and challenges related to diversity in a global workforce

The following certificate(s) are nested within this degree:

Completion Worksheet

Download the completion worksheet for this degree [PDF]

Program Requirements

Core Coursework

Course # Course Name Credit Hrs.
BTS 161 Business Software Essentials 5
BUS& 101 Introduction to Business 5
BUS 120 Organizational Behavior 5
CMST& 220 Public Speaking 5
ENGL& 101 English Composition I 5
MKTG 101 Introduction to Marketing 5
MKTG 131 Principles of Professional Selling 5
MKTG 200 International Marketing 5
MKTG 234 Advertising 5
MKTG 241 Search Engine Strategy 5
MKTG 255 Relationship Marketing 5
MKTG 261 Marketing Research I 5
MKTG 262 Measurement and Analytics 5
Choose 5 credits from the following: 5
BUS 145 Business Mathematics (5 Cr)
ACCT 101 Practical Accounting I (5 Cr)
ACCT& 201 Principles of Accounting I (5 Cr)
Choose 5 credits from the following: 5
BUS 241 Multicultural Business Consulting (5 Cr)
BUS 250 Entrepreneurship (5 Cr)
MKTG 290 Marketing Activities in DECA (1-5 Cr)
MKTG 292 Marketing Internship (1-5 Cr)

Electives

Courses Credit Hrs.
Science Lab elective 6
BUS/MKTG courses* 9
*Any selection of business division courses not listed above, with approval of advisor or program chair.

 


 

Certificate of Achievement

Retail Management

Program Updated: The requirements for this program have been updated for 2016 – 2017.
Please review the changes and consult with your adviser or program manager if you have questions.

Brief Description

The Retail Management certificate prepares students for entry-level positions in retailing. The certificate may be applied to the Marketing Management associate degree.

Learning Outcomes

Certificate recipients should possess the skills & abilities described below:

  • Identify problems within retail organizations and apply principles of organizational structure and organizational behavior to solve the problems
  • Accurately perform basic business calculations
  • Create a basic marketing plan
  • Accurately perform basic bookkeeping or managerial bookkeeping activities
  • Use basic features of business software
  • Communicate effectively, using suitable communication for the audience and using principles of intercultural sensitivity

Completion Worksheet

Download the completion worksheet for this degree [PDF]

Program Requirements

Core Coursework

Course # Course Name Credit Hrs.
BTS 109 Business Communications 5
BUS 120 Organizational Behavior 5
BUS 145 Business Mathematics 5
BUS 221 Human Resource Management 5
BUS 222 Advanced Leadership & Management 5
MKTG 101 Introduction to Marketing 5
MKTG 135 Principles of Retailing 5
Choose 5 credits from the following: 5
ACCT 101 Practical Accounting I (5 Cr)
ACCT 234 Managerial Accounting (5 Cr)
Choose 5 credits from the following: 5
BTS 161 Business Software Essentials (5 Cr)
BTS 165 Business Spreadsheet Analysis & Design (5 Cr)
Choose 5 credits from the following: 5
CMST& 101 Introduction to Communication (5 Cr)
CMST 202 Survey of Speech Communication (5 Cr)
CMST& 210 Interpersonal Communication (5 Cr)
CMST& 230 Small Group Communication (5 Cr)
CMST 280 Intercultural Communication (5 Cr)

 


 

Certificate of Achievement

Sales & Marketing

Program Updated: The requirements for this program have been updated for 2016 – 2017.
Please review the changes and consult with your adviser or program manager if you have questions.

Brief Description

The Sales and Marketing Certificate of Achievement builds on the skills developed in the Sales and Marketing Certificate of Accomplishment. This certificate also aligns students for the Marketing Management associate degree.

Learning Outcomes

Certificate recipients should possess the skills & abilities described below:

  • Apply advanced skills in the fundamentals of marketing, selling, advertising, communication and computer skills to develop or improve business concepts
  • Identify and apply the e-marketing principles and concepts to on line organizations
  • Enhance oral and written communication skills as well as team building skills through variable marketing assignments
  • Demonstrate an ability to work in teams and with diverse groups in developing marketing campaigns and selling presentations to accomplish specific organizational tasks
  • Demonstrate knowledge of business software to improve workflow

This certificate also aligns students for the Marketing Management associate degree and is the next steps for Sales and Marketing – Certificate of Accomplishment

The following certificate(s) are nested within this degree:

Completion Worksheet

Download the completion worksheet for this degree [PDF]

Program Requirements

Core Coursework

Course # Course Name Credit Hrs.
BTS 109 Business Communications 5
BTS 161 Business Software Essentials (5 Cr) 5
BUS& 101 Introduction to Business 5
BUS 145 Business Mathematics 5
CMST& 220 Public Speaking 5
MKTG 101 Introduction to Marketing 5
MKTG 110 Client Customer Relations 5
MKTG 131 Principles of Professional Selling 5
MKTG 234 Advertising 5
Choose 5 credits from the following: 5
BUS 120 Organizational Behavior
BUS 250 Entrepreneurship (5 Cr)
MKTG 200 International Marketing (5 Cr)

 


 

Certificate of Accomplishment

Sales & Marketing

Program Updated: The requirements for this program have been updated for 2016 – 2017.
Please review the changes and consult with your adviser or program manager if you have questions.

Brief Description

The Sales and Marketing Certificate of Accomplishment helps beginners or those interested in entering sales and marketing positions to obtain, enhance or update the marketing, sales and computer skills needed for professional success. The certificate may be applied to the Certificate of Achievement in Sales and Marketing and the Marketing Management associate degree.

Learning Outcomes

Certificate recipients should possess the skills & abilities described below:

  • Apply basic marketing and sales skills necessary for an entry-level position
  • Demonstrate fundamental skills in marketing, selling, advertising, communication and computational skills

Completion Worksheet

Download the completion worksheet for this degree [PDF]

Program Requirements

Core Coursework

Course # Course Name Credit Hrs.
BTS& 101 Introduction to Business 5
BTS 161 Business Software Essentials 5
CMST& 220 Public Speaking 5
MKTG 101 Introduction to Marketing 5
MKTG 110 Client Customer Relations 5
MKTG 131 Principles of Professional Selling 5
MKTG 234 Advertising 5


Professional or technical program offerings and course requirements listed in this website may be altered by the college to reflect the needs of industry, student interests and availability of resources.

This website is designed as a tool to assist in making degree selection decisions, but may not be up-to-date in all instances. Please review worksheets with an advisor to ensure that you receive the most up-to-date information.

Gainful Employment information for many programs is available on the Public Disclosure website.

Last Updated September 14, 2016