Leaders create alternative futures for a hypothetical industry case. Covers the analysis of uncertainties and the influence of social, technological, economic, environmental and economic forces leading to a set of scenarios applicable to risk evaluation & competitive positioning, contingency planning and thought leadership.

After completing this course, students should be able to:
Select an appropriate focal question for a scenario planning project Explain uncertainties; understand how to identify and prioritize them, and how to place into a strategic planning context Write a scenario planning narrative, along with “people” profiles for each scenario Track trends related to future business outcomes Identify implications for businesses developing and using scenarios

Overview, Introductions, Vision
Introduction to Strategy
The Focal Question
Understanding uncertainty
Identifying Uncertainties
Trends and Uncertainty
Defining a Scenario Matrix
The Narratives
Developing out the Narratives and Implications
Project reports

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