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CES 241 Multicultural Business Consulting • 5 Cr.

Description:

Course combines classroom based theory with practicum experience. Students apply skills in marketing, financial analysis, business process analysis, consulting, and multicultural business management in working with a real business or nonprofit. Includes practical experience in consulting and managing in a multicultural environment, and opportunities to link classroom learning to a wide array of business disciplines to see how changes in one area affect the growth of the company as a whole. The same as BUS 241. Either CES 241 or BUS 241 may be taken for credit, not both. Recommended: 30 prior college business credits.

Outcomes:

After completing this class, students should be able to:

  • Work in a diverse team with a mentor and business using teaming, project management and consulting skills.
  • Create a marketing plan (if appropriate for business) using multicultural segmentation, branding, sales, customer relationship management and elements of the marketing mix.
  • Conduct market, internal, and competitive research such as a customer survey, employee survey, indepth interview, focus group, or ethnographic analysis.
  • Conduct a business process analysis (if appropriate) of the business.
  • Execute financial projections on recommendations.
  • Present findings and recommendations to the business in oral presentation and written report.

Offered:

v3.4.2.0

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Contact info

Bellevue College
3000 Landerholm Circle SE Bellevue, WA 98007-6484 U.S.A.
Work: (425) 564-1000