CMST 136 Writing for the World Wide Web • 5 Cr.
Introduces the cognitive and creative tools needed to create text for the World Wide Web. Students practice new styles of writing for nonlinear media. Recommended: BTS 109 or ENGL& 101 (prev ENGL 101).
After completing this class, students should be able to:
- Define a variety of terms associated with Web communications including: blog, tweet, cloud, Web 2.0, navigation, video streaming, crowdsourcing, screencast, app, smartphone, PDF, transmedia, platform, open source, creative commons, video conferencing, social media, brand, IP, scannability, visual hierarchy
- Construct a web document that demonstrates how to best organize and design written content for Web audiences
- Analyze and evaluate the integrated use of photos, graphics, video, and text on an existing Web site from the standpoint of best information design practices
- Create an online blog using a free online publishing application that incorporates images, diagrams, links, and video, supported by a written language style appropriate to a chosen target audience
- Develop a team-based marketing plan that incorporates a blog along with associated social networking media and various components used in Web-based campaigns
- Explain the difference between copyright and open source and how each can be used to both protect and/or selectively share creative work
- Produce written materials on the Web that can be made accessible to users with disabilities.
- Spring 2015 (current quarter)