{"id":2936,"date":"2024-12-16T11:13:46","date_gmt":"2024-12-16T19:13:46","guid":{"rendered":"https:\/\/www.bellevuecollege.edu\/ia\/?page_id=2936"},"modified":"2024-12-16T12:02:26","modified_gmt":"2024-12-16T20:02:26","slug":"marketing-glossary","status":"publish","type":"page","link":"https:\/\/www.bellevuecollege.edu\/ia\/marketing-glossary\/","title":{"rendered":"Glossary"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Marketing Glossary: Simple Explanations for Common Terms<\/h2>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-mayflower-blocks-collapsibles accordion\" id=\"accordion_b6ddcd9d-3496-464c-a679-0ea2d16ceecf\">\n<div class=\"wp-block-mayflower-blocks-collapse card bg-primary text-white\"><div class=\"card-header\" id=\"heading_32fb31cc-ebad-4170-a083-773853a5c55d\"><h3 class=\"mb-0\"><button class=\"btn collapsed text-white\" type=\"button\" data-toggle=\"collapse\" data-target=\"#collapse_32fb31cc-ebad-4170-a083-773853a5c55d\" aria-expanded=\"false\" aria-controls=\"collapse_32fb31cc-ebad-4170-a083-773853a5c55d\">Advertising<\/button><\/h3><\/div><div id=\"collapse_32fb31cc-ebad-4170-a083-773853a5c55d\" class=\"collapse \" aria-labelledby=\"heading_32fb31cc-ebad-4170-a083-773853a5c55d\" data-parent=\"#accordion_b6ddcd9d-3496-464c-a679-0ea2d16ceecf\" data-bs-parent=\"#accordion_b6ddcd9d-3496-464c-a679-0ea2d16ceecf\"><div class=\"card-body bg-light text-dark\">\n<p>A communication method using brief language\/imagery to call the attention of a specific audience to something that will benefit that targeted audience. Advertising is a paid means of promoting our college\u2019s brand or service to a viewership in order to attract interest, engagement, enrollment, or fundraising.<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-mayflower-blocks-collapse card bg-info\"><div class=\"card-header\" id=\"heading_55ec8f46-cbee-436c-822d-6ed781117fe4\"><h3 class=\"mb-0\"><button class=\"btn collapsed\" type=\"button\" data-toggle=\"collapse\" data-target=\"#collapse_55ec8f46-cbee-436c-822d-6ed781117fe4\" aria-expanded=\"false\" aria-controls=\"collapse_55ec8f46-cbee-436c-822d-6ed781117fe4\">Brand<\/button><\/h3><\/div><div id=\"collapse_55ec8f46-cbee-436c-822d-6ed781117fe4\" class=\"collapse \" aria-labelledby=\"heading_55ec8f46-cbee-436c-822d-6ed781117fe4\" data-parent=\"#accordion_b6ddcd9d-3496-464c-a679-0ea2d16ceecf\" data-bs-parent=\"#accordion_b6ddcd9d-3496-464c-a679-0ea2d16ceecf\"><div class=\"card-body bg-light text-dark\">\n<p>At its core, our brand is our reputation\u2014how we deliver on our promise to those we serve. As a definition, it is as simple and profound as that. Our brand is not only who we say we are\u2014but also, and more importantly, who others say we are and the way we serve our community. Clear consistent messaging, voice and tone, as well as a strong visual identity (logo, colors, font) all work together to help build a strong brand. Our brand is a living entity that is affected by everything we say and do on behalf of Bellevue College.<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-mayflower-blocks-collapse card bg-primary text-white\"><div class=\"card-header\" id=\"heading_c210bbcc-10a3-42a4-ad3d-d4e6a9deaf76\"><h3 class=\"mb-0\"><button class=\"btn collapsed text-white\" type=\"button\" data-toggle=\"collapse\" data-target=\"#collapse_c210bbcc-10a3-42a4-ad3d-d4e6a9deaf76\" aria-expanded=\"false\" aria-controls=\"collapse_c210bbcc-10a3-42a4-ad3d-d4e6a9deaf76\">Call to Action (CTA)<\/button><\/h3><\/div><div id=\"collapse_c210bbcc-10a3-42a4-ad3d-d4e6a9deaf76\" class=\"collapse \" aria-labelledby=\"heading_c210bbcc-10a3-42a4-ad3d-d4e6a9deaf76\" data-parent=\"#accordion_b6ddcd9d-3496-464c-a679-0ea2d16ceecf\" data-bs-parent=\"#accordion_b6ddcd9d-3496-464c-a679-0ea2d16ceecf\"><div class=\"card-body bg-light text-dark\">\n<p>A clear instruction in your marketing materials that tells people what you want them to do next. Examples include \u201cSign up now,\u201d \u201cLearn more,\u201d or \u201cRegister today.\u201d<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-mayflower-blocks-collapse card bg-info\"><div class=\"card-header\" id=\"heading_7601a197-84e5-4070-906b-497c5cacb7be\"><h3 class=\"mb-0\"><button class=\"btn collapsed\" type=\"button\" data-toggle=\"collapse\" data-target=\"#collapse_7601a197-84e5-4070-906b-497c5cacb7be\" aria-expanded=\"false\" aria-controls=\"collapse_7601a197-84e5-4070-906b-497c5cacb7be\">Campaign<\/button><\/h3><\/div><div id=\"collapse_7601a197-84e5-4070-906b-497c5cacb7be\" class=\"collapse \" aria-labelledby=\"heading_7601a197-84e5-4070-906b-497c5cacb7be\" data-parent=\"#accordion_b6ddcd9d-3496-464c-a679-0ea2d16ceecf\" data-bs-parent=\"#accordion_b6ddcd9d-3496-464c-a679-0ea2d16ceecf\"><div class=\"card-body bg-light text-dark\">\n<p>A campaign is a plan that uses multiple marketing tools (like social media, emails, flyers, and ads) to achieve a specific goal, such as promoting an event or a program. Think of it like a puzzle\u2014each piece works together to complete the bigger picture.<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-mayflower-blocks-collapse card bg-primary text-white\"><div class=\"card-header\" id=\"heading_e84460bb-2e66-4a6f-b36d-cc6826c2af35\"><h3 class=\"mb-0\"><button class=\"btn collapsed text-white\" type=\"button\" data-toggle=\"collapse\" data-target=\"#collapse_e84460bb-2e66-4a6f-b36d-cc6826c2af35\" aria-expanded=\"false\" aria-controls=\"collapse_e84460bb-2e66-4a6f-b36d-cc6826c2af35\">Content<\/button><\/h3><\/div><div id=\"collapse_e84460bb-2e66-4a6f-b36d-cc6826c2af35\" class=\"collapse \" aria-labelledby=\"heading_e84460bb-2e66-4a6f-b36d-cc6826c2af35\" data-parent=\"#accordion_b6ddcd9d-3496-464c-a679-0ea2d16ceecf\" data-bs-parent=\"#accordion_b6ddcd9d-3496-464c-a679-0ea2d16ceecf\"><div class=\"card-body bg-light text-dark\">\n<p>This refers to all the words, images, and videos you use in your marketing. Whether it\u2019s text on your website, a photo on a flyer, or a video on social media, it&#8217;s all considered content.<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-mayflower-blocks-collapse card bg-info\"><div class=\"card-header\" id=\"heading_a6d8d8b3-143c-40ac-a62a-6bd648597737\"><h3 class=\"mb-0\"><button class=\"btn collapsed\" type=\"button\" data-toggle=\"collapse\" data-target=\"#collapse_a6d8d8b3-143c-40ac-a62a-6bd648597737\" aria-expanded=\"false\" aria-controls=\"collapse_a6d8d8b3-143c-40ac-a62a-6bd648597737\">Copywriting<\/button><\/h3><\/div><div id=\"collapse_a6d8d8b3-143c-40ac-a62a-6bd648597737\" class=\"collapse \" aria-labelledby=\"heading_a6d8d8b3-143c-40ac-a62a-6bd648597737\" data-parent=\"#accordion_b6ddcd9d-3496-464c-a679-0ea2d16ceecf\" data-bs-parent=\"#accordion_b6ddcd9d-3496-464c-a679-0ea2d16ceecf\"><div class=\"card-body bg-light text-dark\">\n<p>The writing that goes into your marketing materials. It\u2019s the text you see in brochures, emails, ads, or on websites, written in a way that engages people and encourages them to take action.<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-mayflower-blocks-collapse card bg-primary text-white\"><div class=\"card-header\" id=\"heading_7a77f8b6-9006-4305-aa04-8f09b0ec68e6\"><h3 class=\"mb-0\"><button class=\"btn collapsed text-white\" type=\"button\" data-toggle=\"collapse\" data-target=\"#collapse_7a77f8b6-9006-4305-aa04-8f09b0ec68e6\" aria-expanded=\"false\" aria-controls=\"collapse_7a77f8b6-9006-4305-aa04-8f09b0ec68e6\">Creative Services<\/button><\/h3><\/div><div id=\"collapse_7a77f8b6-9006-4305-aa04-8f09b0ec68e6\" class=\"collapse \" aria-labelledby=\"heading_7a77f8b6-9006-4305-aa04-8f09b0ec68e6\" data-parent=\"#accordion_b6ddcd9d-3496-464c-a679-0ea2d16ceecf\" data-bs-parent=\"#accordion_b6ddcd9d-3496-464c-a679-0ea2d16ceecf\"><div class=\"card-body bg-light text-dark\">\n<p>This refers to all the visual and multimedia work we do to help tell your story\u2014like designing flyers, taking photos, or producing videos. <\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-mayflower-blocks-collapse card bg-info\"><div class=\"card-header\" id=\"heading_b4a77bf3-39c9-4202-acde-f70f2bcd2fd3\"><h3 class=\"mb-0\"><button class=\"btn collapsed\" type=\"button\" data-toggle=\"collapse\" data-target=\"#collapse_b4a77bf3-39c9-4202-acde-f70f2bcd2fd3\" aria-expanded=\"false\" aria-controls=\"collapse_b4a77bf3-39c9-4202-acde-f70f2bcd2fd3\">Customer Relationship Management (CRM) Tool<\/button><\/h3><\/div><div id=\"collapse_b4a77bf3-39c9-4202-acde-f70f2bcd2fd3\" class=\"collapse \" aria-labelledby=\"heading_b4a77bf3-39c9-4202-acde-f70f2bcd2fd3\" data-parent=\"#accordion_b6ddcd9d-3496-464c-a679-0ea2d16ceecf\" data-bs-parent=\"#accordion_b6ddcd9d-3496-464c-a679-0ea2d16ceecf\"><div class=\"card-body bg-light text-dark\">\n<p>A type of software we use to manage our interactions with current and potential students. For example, when we send targeted email campaigns, the CRM helps us keep track of who opens the emails, clicks on links, and engages with the content.<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-mayflower-blocks-collapse card bg-primary text-white\"><div class=\"card-header\" id=\"heading_dc98bb6b-67f5-46a5-af09-69e1574940bf\"><h3 class=\"mb-0\"><button class=\"btn collapsed text-white\" type=\"button\" data-toggle=\"collapse\" data-target=\"#collapse_dc98bb6b-67f5-46a5-af09-69e1574940bf\" aria-expanded=\"false\" aria-controls=\"collapse_dc98bb6b-67f5-46a5-af09-69e1574940bf\">Digital Marketing<\/button><\/h3><\/div><div id=\"collapse_dc98bb6b-67f5-46a5-af09-69e1574940bf\" class=\"collapse \" aria-labelledby=\"heading_dc98bb6b-67f5-46a5-af09-69e1574940bf\" data-parent=\"#accordion_b6ddcd9d-3496-464c-a679-0ea2d16ceecf\" data-bs-parent=\"#accordion_b6ddcd9d-3496-464c-a679-0ea2d16ceecf\"><div class=\"card-body bg-light text-dark\">\n<p>Any type of marketing that happens online\u2014whether it\u2019s through social media, email, websites, or online ads. It\u2019s a great way to reach people where they spend much of their time: on their phones or computers.<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-mayflower-blocks-collapse card bg-info\"><div class=\"card-header\" id=\"heading_e52700e9-3496-43a9-9c3e-31d71e4e2c70\"><h3 class=\"mb-0\"><button class=\"btn collapsed\" type=\"button\" data-toggle=\"collapse\" data-target=\"#collapse_e52700e9-3496-43a9-9c3e-31d71e4e2c70\" aria-expanded=\"false\" aria-controls=\"collapse_e52700e9-3496-43a9-9c3e-31d71e4e2c70\">Email Campaign<\/button><\/h3><\/div><div id=\"collapse_e52700e9-3496-43a9-9c3e-31d71e4e2c70\" class=\"collapse \" aria-labelledby=\"heading_e52700e9-3496-43a9-9c3e-31d71e4e2c70\" data-parent=\"#accordion_b6ddcd9d-3496-464c-a679-0ea2d16ceecf\" data-bs-parent=\"#accordion_b6ddcd9d-3496-464c-a679-0ea2d16ceecf\"><div class=\"card-body bg-light text-dark\">\n<p>A series of emails sent to a specific group of people with a common goal, like promoting an event or sharing important news. For example, if you\u2019re launching a new program, we might send a few different emails leading up to the launch.<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-mayflower-blocks-collapse card bg-primary text-white\"><div class=\"card-header\" id=\"heading_0097f5a9-157c-42fb-b05f-a9d2b5ea98cc\"><h3 class=\"mb-0\"><button class=\"btn collapsed text-white\" type=\"button\" data-toggle=\"collapse\" data-target=\"#collapse_0097f5a9-157c-42fb-b05f-a9d2b5ea98cc\" aria-expanded=\"false\" aria-controls=\"collapse_0097f5a9-157c-42fb-b05f-a9d2b5ea98cc\">Engagement<\/button><\/h3><\/div><div id=\"collapse_0097f5a9-157c-42fb-b05f-a9d2b5ea98cc\" class=\"collapse \" aria-labelledby=\"heading_0097f5a9-157c-42fb-b05f-a9d2b5ea98cc\" data-parent=\"#accordion_b6ddcd9d-3496-464c-a679-0ea2d16ceecf\" data-bs-parent=\"#accordion_b6ddcd9d-3496-464c-a679-0ea2d16ceecf\"><div class=\"card-body bg-light text-dark\">\n<p>This refers to how people interact with your marketing\u2014like clicking on a link, commenting on a social media post, or signing up for an event. High engagement means your message is getting people\u2019s attention.<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-mayflower-blocks-collapse card bg-info\"><div class=\"card-header\" id=\"heading_0baf6f1a-4e15-4344-bf08-4ff46c356d24\"><h3 class=\"mb-0\"><button class=\"btn collapsed\" type=\"button\" data-toggle=\"collapse\" data-target=\"#collapse_0baf6f1a-4e15-4344-bf08-4ff46c356d24\" aria-expanded=\"false\" aria-controls=\"collapse_0baf6f1a-4e15-4344-bf08-4ff46c356d24\">Event Promotion<\/button><\/h3><\/div><div id=\"collapse_0baf6f1a-4e15-4344-bf08-4ff46c356d24\" class=\"collapse \" aria-labelledby=\"heading_0baf6f1a-4e15-4344-bf08-4ff46c356d24\" data-parent=\"#accordion_b6ddcd9d-3496-464c-a679-0ea2d16ceecf\" data-bs-parent=\"#accordion_b6ddcd9d-3496-464c-a679-0ea2d16ceecf\"><div class=\"card-body bg-light text-dark\">\n<p>This is everything we do to get the word out about an event. It might include creating flyers, writing emails, posting on social media, or even sending a press release to local media. The goal is to raise awareness and boost attendance.<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-mayflower-blocks-collapse card bg-primary text-white\"><div class=\"card-header\" id=\"heading_94db901f-1c67-4594-b006-51d40855c9be\"><h3 class=\"mb-0\"><button class=\"btn collapsed text-white\" type=\"button\" data-toggle=\"collapse\" data-target=\"#collapse_94db901f-1c67-4594-b006-51d40855c9be\" aria-expanded=\"false\" aria-controls=\"collapse_94db901f-1c67-4594-b006-51d40855c9be\">Impressions<\/button><\/h3><\/div><div id=\"collapse_94db901f-1c67-4594-b006-51d40855c9be\" class=\"collapse \" aria-labelledby=\"heading_94db901f-1c67-4594-b006-51d40855c9be\" data-parent=\"#accordion_b6ddcd9d-3496-464c-a679-0ea2d16ceecf\" data-bs-parent=\"#accordion_b6ddcd9d-3496-464c-a679-0ea2d16ceecf\"><div class=\"card-body bg-light text-dark\">\n<p>The number of times your content (like an ad or social media post) is seen. For example, if 1,000 people see your ad, you\u2019ve generated 1,000 impressions.<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-mayflower-blocks-collapse card bg-info\"><div class=\"card-header\" id=\"heading_4787ff16-741f-4fcc-9027-37b734c62652\"><h3 class=\"mb-0\"><button class=\"btn collapsed\" type=\"button\" data-toggle=\"collapse\" data-target=\"#collapse_4787ff16-741f-4fcc-9027-37b734c62652\" aria-expanded=\"false\" aria-controls=\"collapse_4787ff16-741f-4fcc-9027-37b734c62652\">Marketing Materials<\/button><\/h3><\/div><div id=\"collapse_4787ff16-741f-4fcc-9027-37b734c62652\" class=\"collapse \" aria-labelledby=\"heading_4787ff16-741f-4fcc-9027-37b734c62652\" data-parent=\"#accordion_b6ddcd9d-3496-464c-a679-0ea2d16ceecf\" data-bs-parent=\"#accordion_b6ddcd9d-3496-464c-a679-0ea2d16ceecf\"><div class=\"card-body bg-light text-dark\">\n<p>Anything you use to promote something\u2014whether it\u2019s printed brochures, digital ads, flyers, social media posts, or website content. These materials help you spread the word about your program or event.<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-mayflower-blocks-collapse card bg-primary text-white\"><div class=\"card-header\" id=\"heading_8182e33e-e0da-44f4-9bc2-5c04fb894602\"><h3 class=\"mb-0\"><button class=\"btn collapsed text-white\" type=\"button\" data-toggle=\"collapse\" data-target=\"#collapse_8182e33e-e0da-44f4-9bc2-5c04fb894602\" aria-expanded=\"false\" aria-controls=\"collapse_8182e33e-e0da-44f4-9bc2-5c04fb894602\">Organic Marketing<\/button><\/h3><\/div><div id=\"collapse_8182e33e-e0da-44f4-9bc2-5c04fb894602\" class=\"collapse \" aria-labelledby=\"heading_8182e33e-e0da-44f4-9bc2-5c04fb894602\" data-parent=\"#accordion_b6ddcd9d-3496-464c-a679-0ea2d16ceecf\" data-bs-parent=\"#accordion_b6ddcd9d-3496-464c-a679-0ea2d16ceecf\"><div class=\"card-body bg-light text-dark\">\n<p>Non-paid marketing efforts that happen naturally\u2014like social media posts, blog content, or search engine optimization (SEO). This type of marketing helps get your message out without spending money on ads.<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-mayflower-blocks-collapse card bg-info\"><div class=\"card-header\" id=\"heading_ae013621-9fd6-44e1-aef1-11a1cac85006\"><h3 class=\"mb-0\"><button class=\"btn collapsed\" type=\"button\" data-toggle=\"collapse\" data-target=\"#collapse_ae013621-9fd6-44e1-aef1-11a1cac85006\" aria-expanded=\"false\" aria-controls=\"collapse_ae013621-9fd6-44e1-aef1-11a1cac85006\">Paid Media<\/button><\/h3><\/div><div id=\"collapse_ae013621-9fd6-44e1-aef1-11a1cac85006\" class=\"collapse \" aria-labelledby=\"heading_ae013621-9fd6-44e1-aef1-11a1cac85006\" data-parent=\"#accordion_b6ddcd9d-3496-464c-a679-0ea2d16ceecf\" data-bs-parent=\"#accordion_b6ddcd9d-3496-464c-a679-0ea2d16ceecf\"><div class=\"card-body bg-light text-dark\">\n<p>Any advertising that you pay for, such as digital ads, radio spots, or print ads in a newspaper. Paid media helps you reach more people faster than relying on organic marketing alone.<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-mayflower-blocks-collapse card bg-primary text-white\"><div class=\"card-header\" id=\"heading_bbcbe2cf-29c3-439a-9c74-e171309d1dbd\"><h3 class=\"mb-0\"><button class=\"btn collapsed text-white\" type=\"button\" data-toggle=\"collapse\" data-target=\"#collapse_bbcbe2cf-29c3-439a-9c74-e171309d1dbd\" aria-expanded=\"false\" aria-controls=\"collapse_bbcbe2cf-29c3-439a-9c74-e171309d1dbd\">Reach<\/button><\/h3><\/div><div id=\"collapse_bbcbe2cf-29c3-439a-9c74-e171309d1dbd\" class=\"collapse \" aria-labelledby=\"heading_bbcbe2cf-29c3-439a-9c74-e171309d1dbd\" data-parent=\"#accordion_b6ddcd9d-3496-464c-a679-0ea2d16ceecf\" data-bs-parent=\"#accordion_b6ddcd9d-3496-464c-a679-0ea2d16ceecf\"><div class=\"card-body bg-light text-dark\">\n<p>The total number of unique people who see your message, whether it\u2019s through an ad, email, or social media post. Reach is important because it shows how many individuals have been exposed to your content.<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-mayflower-blocks-collapse card bg-info\"><div class=\"card-header\" id=\"heading_fadce9eb-8182-4a26-89a1-17a2e1bec5c0\"><h3 class=\"mb-0\"><button class=\"btn collapsed\" type=\"button\" data-toggle=\"collapse\" data-target=\"#collapse_fadce9eb-8182-4a26-89a1-17a2e1bec5c0\" aria-expanded=\"false\" aria-controls=\"collapse_fadce9eb-8182-4a26-89a1-17a2e1bec5c0\">Social Media Campaign<\/button><\/h3><\/div><div id=\"collapse_fadce9eb-8182-4a26-89a1-17a2e1bec5c0\" class=\"collapse \" aria-labelledby=\"heading_fadce9eb-8182-4a26-89a1-17a2e1bec5c0\" data-parent=\"#accordion_b6ddcd9d-3496-464c-a679-0ea2d16ceecf\" data-bs-parent=\"#accordion_b6ddcd9d-3496-464c-a679-0ea2d16ceecf\"><div class=\"card-body bg-light text-dark\">\n<p>A focused effort to promote something using social media, usually involving multiple posts or ads over a set period. For example, we might run a social media campaign to boost attendance at a student event, posting regularly in the weeks leading up to the event.<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-mayflower-blocks-collapse card bg-primary text-white\"><div class=\"card-header\" id=\"heading_d9d5a41e-3c05-48ff-9625-42b55f22154d\"><h3 class=\"mb-0\"><button class=\"btn collapsed text-white\" type=\"button\" data-toggle=\"collapse\" data-target=\"#collapse_d9d5a41e-3c05-48ff-9625-42b55f22154d\" aria-expanded=\"false\" aria-controls=\"collapse_d9d5a41e-3c05-48ff-9625-42b55f22154d\">Target Audience<\/button><\/h3><\/div><div id=\"collapse_d9d5a41e-3c05-48ff-9625-42b55f22154d\" class=\"collapse \" aria-labelledby=\"heading_d9d5a41e-3c05-48ff-9625-42b55f22154d\" data-parent=\"#accordion_b6ddcd9d-3496-464c-a679-0ea2d16ceecf\" data-bs-parent=\"#accordion_b6ddcd9d-3496-464c-a679-0ea2d16ceecf\"><div class=\"card-body bg-light text-dark\">\n<p>The specific group of people you want to reach with your marketing. For example, your target audience for an event might be students, faculty, or community members, depending on the event\u2019s goals.<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-mayflower-blocks-collapse card bg-info\"><div class=\"card-header\" id=\"heading_32427d89-43a3-4814-a4eb-f4d67fb4cbfd\"><h3 class=\"mb-0\"><button class=\"btn collapsed\" type=\"button\" data-toggle=\"collapse\" data-target=\"#collapse_32427d89-43a3-4814-a4eb-f4d67fb4cbfd\" aria-expanded=\"false\" aria-controls=\"collapse_32427d89-43a3-4814-a4eb-f4d67fb4cbfd\">Website Accessibility<\/button><\/h3><\/div><div id=\"collapse_32427d89-43a3-4814-a4eb-f4d67fb4cbfd\" class=\"collapse \" aria-labelledby=\"heading_32427d89-43a3-4814-a4eb-f4d67fb4cbfd\" data-parent=\"#accordion_b6ddcd9d-3496-464c-a679-0ea2d16ceecf\" data-bs-parent=\"#accordion_b6ddcd9d-3496-464c-a679-0ea2d16ceecf\"><div class=\"card-body bg-light text-dark\">\n<p>Making sure that Bellevue College\u2019s website is usable for everyone, including people with disabilities. This involves following guidelines to ensure all content is readable by screen readers, has good color contrast, and is easy to navigate.<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-mayflower-blocks-collapse card bg-primary text-white\"><div class=\"card-header\" id=\"heading_4c642683-0d9c-4e95-8bbd-0bffd76ee714\"><h3 class=\"mb-0\"><button class=\"btn collapsed text-white\" type=\"button\" data-toggle=\"collapse\" data-target=\"#collapse_4c642683-0d9c-4e95-8bbd-0bffd76ee714\" aria-expanded=\"false\" aria-controls=\"collapse_4c642683-0d9c-4e95-8bbd-0bffd76ee714\">Website Content<\/button><\/h3><\/div><div id=\"collapse_4c642683-0d9c-4e95-8bbd-0bffd76ee714\" class=\"collapse \" aria-labelledby=\"heading_4c642683-0d9c-4e95-8bbd-0bffd76ee714\" data-parent=\"#accordion_b6ddcd9d-3496-464c-a679-0ea2d16ceecf\" data-bs-parent=\"#accordion_b6ddcd9d-3496-464c-a679-0ea2d16ceecf\"><div class=\"card-body bg-light text-dark\">\n<p>This is all the information on your website, including text, images, videos, and downloadable files. Keeping website content clear, accurate, and engaging is important to ensure visitors find what they need.<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-mayflower-blocks-collapse card bg-info\"><div class=\"card-header\" id=\"heading_3bb54b0f-ace2-417f-acfa-756122ff0581\"><h3 class=\"mb-0\"><button class=\"btn collapsed\" type=\"button\" data-toggle=\"collapse\" data-target=\"#collapse_3bb54b0f-ace2-417f-acfa-756122ff0581\" aria-expanded=\"false\" aria-controls=\"collapse_3bb54b0f-ace2-417f-acfa-756122ff0581\">Website Graphics<\/button><\/h3><\/div><div id=\"collapse_3bb54b0f-ace2-417f-acfa-756122ff0581\" class=\"collapse \" aria-labelledby=\"heading_3bb54b0f-ace2-417f-acfa-756122ff0581\" data-parent=\"#accordion_b6ddcd9d-3496-464c-a679-0ea2d16ceecf\" data-bs-parent=\"#accordion_b6ddcd9d-3496-464c-a679-0ea2d16ceecf\"><div class=\"card-body bg-light text-dark\">\n<p>Visual elements on a website like banners, buttons, icons, or images. These graphics make the website more engaging and help guide users to important information.<\/p>\n<\/div><\/div><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Marketing Glossary: Simple Explanations for Common Terms Advertising A communication method using brief language\/imagery to call the attention of a specific audience to something that will benefit that targeted audience. Advertising is a paid means of promoting our college\u2019s brand or service to a viewership in order to attract interest, engagement, enrollment, or fundraising. Brand <a class=\"read-more\" href=\"https:\/\/www.bellevuecollege.edu\/ia\/marketing-glossary\/\">...more about Glossary<\/a><\/p>\n","protected":false},"author":3615,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"class_list":["post-2936","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.bellevuecollege.edu\/ia\/wp-json\/wp\/v2\/pages\/2936","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bellevuecollege.edu\/ia\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.bellevuecollege.edu\/ia\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.bellevuecollege.edu\/ia\/wp-json\/wp\/v2\/users\/3615"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bellevuecollege.edu\/ia\/wp-json\/wp\/v2\/comments?post=2936"}],"version-history":[{"count":6,"href":"https:\/\/www.bellevuecollege.edu\/ia\/wp-json\/wp\/v2\/pages\/2936\/revisions"}],"predecessor-version":[{"id":2956,"href":"https:\/\/www.bellevuecollege.edu\/ia\/wp-json\/wp\/v2\/pages\/2936\/revisions\/2956"}],"wp:attachment":[{"href":"https:\/\/www.bellevuecollege.edu\/ia\/wp-json\/wp\/v2\/media?parent=2936"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}