BAS Digital Marketing

Digital Marketing Bachelor of Applied Science.

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3-Course Certificates in Digital Marketing

Earn a professional certificate in digital marketing and earn targeted skills in advertising, content creation, analytics, or product development. Each certificate includes 3 specialized courses, and these courses ladder up to the associate and bachelor degrees. For more information, visit our certificates webpage or contact our Program Manager.
Certificate Offerings  Digital Advertising • Digital Content • Digital Measurement & Analytics • Digital Media • Entrepreneurship & Product Development

#1 Best Online Bachelor’s Degree in Digital Marketing

Bellevue College’s BAS Digital Marketing is rated #1 Best Online Bachelor’s Degree in Digital Marketing for 2020 by College Consensus. Bellevue College’s Digital Maketing BAS ranked #1 for reputation, graduation success rate, and cost effectiveness. See why our rigorous degree program is ranked top in the nation. Courses can be completed 100% online or through a mix of on-campus and online courses.

Bachelor of Applied Science in Digital Marketing

In this innovative and rigorous degree program, students will develop hands-on digital marketing skills. Students are challenged to develop and implement marketing strategies that leverage emerging digital marketing platforms through collaborative projects with peers and client-facing work. The degree program culminates with the Capstone project, where each student develops and implements an integrated marketing strategy for a real business client. Graduates of the program will be equipped to both lead as marketing executives and excel in critical digital marketing roles.

New program prerequisites went into effect Summer 2021. If you are working on prerequisites to the BAS Digital Marketing degree, please check the Degree Requirements page and direct any questions to the program manager.

Local employers are looking for qualified graduates who understand digital marketing platforms and can solve business problems with critical thinking skills. If you are interested in learning digital marketing skills and finding employment opportunities in a high-demand industry, you should consider the Digital Marketing Bachelor of Applied Science degree at Bellevue College.

What is Digital Marketing?

The internet has led to an evolution of new digital marketing platforms such as commerce-enabled web sites, search, display, social media, online video, and mobile marketing. Digital marketing platforms are popular with companies because they provide accountability. Tight budgets require that all money spent leads to results. In the past, most companies and brands would spend the bulk of their marketing budgets on traditional advertising such as TV commercials, billboards, and magazine ads. These were effective at getting branded messages in front of many consumers, but not so great at getting people to take actionable next steps.

About the BAS Digital Marketing Program

Program Highlights

Students in the Bachelor of Applied Science in Digital Marketing learn the most in-demand marketing skills, and are presented with multiple opportunities to apply that knowledge through collaborative projects with peers and clients. The curriculum focuses on tools in social media, search, display, online video, mobile, web design, CRM systems, and web analytics, which are key building blocks for executing complex, digital-centric marketing plans. The degree program also covers traditional marketing channels so that graduates are well-equipped to seek employment across a full spectrum of marketing disciplines. Courses focus on how strategy underlies effective marketing, connecting promotional efforts to the larger business objectives.


Students can plan their course of study to fit their diverse scheduling needs. The program can be completed through a mix of on-campus and online classes or 100% online with careful planning with the program advisor.


We emphasize applied learning and real-world application of marketing concepts. Students work regularly on group projects that simulate professional working relationships in order to develop critical thinking and interpersonal skills needed to succeed in a digital marketing career.


Bellevue College has the only bachelor degree in Digital Marketing in the state of Washington. Our faculty have extensive marketing career experience and teach emerging digital marketing concepts.

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BAS Program Prerequisites & Eligibility

Current BAS Students: please contact the Program Manager to discuss your degree year requirements.

For students admitted to the BAS program in Fall 2021 or later, review current prerequisites and program eligibility here:

  • If you are working on prerequisites to the BAS Digital Marketing degree, please check in with the Program Manager about possible changes to 2021-22 degree requirements.
  • Transfer coursework from other colleges may be considered to satisfy prerequisite and degree requirements. Contact our Program Manager for transfer questions.
  • Admission to the BAS program is competitive. Meeting the minimum program eligibility requirements does not guarantee admission.
  • If you wish to apply but have not completed all of the prerequisites, please contact our Program Manager.

How to Apply

Degree ProgramStarting QuarterApplication OpensPriority DeadlineFinal Deadline
BAS Digital MarketingFall 2022April 11, 2022rolling admissionsSeptember 9, 2022
BAS Digital MarketingWinter 2023October 1, 2022rolling admissionsDecember 15, 2022
BAS Digital MarketingSpring 2023January 9, 2023rolling admissionsMarch 17, 2023

Step 1: Apply for General Admission to Bellevue College

New students must apply for General Admission. International students must apply through the Office of International Education. Please review the Academic Calendar for quarterly application deadlines. Processing time for General Admission can take up to 3-5 business days. You will receive your student login information that you can use to register for classes. Students applying for Financial Aid must meet the deadlines posted on the Financial Aid website.

Step 2: Transfer Credit and English/Math Placement

  1. Transfer Credit: Students with transfer credit must submit official transcripts to the Bellevue College Evaluations Office from all regionally accredited colleges and submit the Transfer Credit Request Form. On the request form, select the BAS Digital Marketing degree.
  2. English/Math Placement: If you have not completed the equivalent of English 101 and Math 107 or higher, you will need to establish Math and English placement. If you have already completed college-level English Composition and MATH&107 or higher, please complete the Transfer Credit process to determine if previous English or Math credits will transfer in.

Step 3: Complete prerequisites

We require students to complete the prerequisite course requirements prior to applying for admission to the BAS Digital Marketing program. Once you have completed all prerequisites, you can apply for BAS admission. For advising questions, contact our Program Manager.

Step 4: Apply for BAS admission

BAS applications are reviewed on a rolling basis for Fall, Winter, and Spring quarters. Complete this step at least 2 weeks before the start of the quarter. If you have a pending transfer credit evaluation, you may attach unofficial transcripts to your BAS application. However, program admission may be delayed until official transcripts have been formally evaluated by the Evaluations Office.

Admission is competitive. Meeting minimum requirements does not guarantee admission, as the number of qualified applicants may exceed the number of available enrollment spaces.

BAS Digital Marketing Application

Please have the following items ready for submission with your application:

  • Unofficial transcripts from all regionally accredited colleges attended demonstrating completion of the prerequisite courses (Bellevue College transcripts not required).
  • Application payment will be accepted at the time of completion. Please have your form of payment prior to beginning the application. The application fee for iBIT BAS programs is $75.

After you submit your BAS application, please contact our Program Manager for questions and academic advising.

Degree Requirements

If you are working on prerequisites to the BAS Digital Marketing degree, please check in with your program manager for questions about program eligibility.

Review the current degree requirements, program eligibility, learning outcomes here:

Requirements are subject to change. If you are working on prerequisites to the BAS Digital Marketing degree, please check in with your program manager about possible changes to future requirements. Current and Prospective Students please contact the Program Manager for questions about degree year requirements, including help mapping out your education plan.

Frequently Asked Questions

I am new to Bellevue College. How do I get started?

New students must apply for General Admission. Visit the Getting Started page here. Please take note of admission deadlines each quarter. Once your application is processed, you will receive a welcome email with your SID and information on how to register for classes. You are welcome to contact our Program Manager for questions about education planning, course selection, and program information.

Can I take courses without being admitted to the program?

Yes, students who have not been admitted to the BAS program can register for classes towards the degree if they have satisfied course-level prerequisite requirements. However, some courses do require BAS admission. See the Class Schedule for more information.

Is this a part-time or full-time degree program? How long does it take to complete the program?

The BAS program is a 180-credit degree program. Students can customize their schedule each quarter to be part-time or full-time. Full-time students taking 15 credits per quarter can expect to finish in 12 quarters. The time-to-completion for part-time students varies based on credit load. Students with accepted transfer credit can expect to complete the program sooner.

Can I transfer credits from other colleges or universities?

Yes. Please review the Transfer Credit process for Bellevue College. In general, we accept equivalent courses from regionally accredited colleges/university completed with a C or better. You may contact the Program Manager to discuss equivalent courses and transfer requirements for the BAS program.

When does the BAS Digital Marketing program admit students?

We process BAS admissions applications for Fall, Winter, and Spring quarters. Please see How to Apply for more information.

Can I apply now even though I am not finished with the prerequisites?

Students are welcome to apply for BAS admission if they are registered for the final admission prerequisites. Any admission decision would be contingent upon successful completion of prerequisites courses with a “C” grade or higher.

Can I apply if I don’t have an associate degree?

Yes. Some applicants have completed an associate’s degree or higher, but it is not required. You can find the specific program prerequisites under the “Prerequisites” tab. Contact the Program Manager for more information.

I took college courses over ten years ago. Do credits expire?

Credits used towards the BAS degree do not expire.

Can I reapply if I am not accepted into the program?

Yes. If your application does not mean admissions criteria, you will receive a email with information on additional courses you need to take or other ways to strengthen your application for the next time you apply.

Are there minimum grade requirements for the program?

Yes. Students must maintain a 2.0 cumulative GPA and must receive a C or higher in all classes that count towards the BAS degree, including transfer credit. For the specifics on Academic Standing policy, please read the full policy here:

Is there a required sequence of courses I should take?

Certain courses should be taken before others. Our Program Manager will help you develop an educational plan so you gain the most benefit from each course.

Can I complete this program fully online?

Yes, it is possible to complete the BAS program 100% online, or take a mixture of online and on-campus classes. Our Program Manager can work with you to create an individual education plan to take advantage of 100% online class offerings.

Can I receive financial aid or scholarships for this program?

Contact the Financial Aid office for more information:

How much does tuition cost?

Tuition for this state-support degree program follows the general Bellevue College tuition rates. Refer to the Tuition and Fees page:

Is the program accredited?

Yes, the Bachelor of Applied Science degree is fully accredited by the Northwest Commission on Colleges and Universities (NWCCU). The NWCCU is a regional institutional accrediting body recognized by the Council for Higher Education Accreditation and the U.S. Department of Education.

I am a state employee. Can I use a state employee waiver to pay for this program?

Yes. This is a state-supported program and is eligible for state employee waivers.

Besides the BAS program, what other degrees and certificates do you offer?

Bellevue College offers associate degrees and professional certificates in Digital Marketing. Compare degrees by visiting this link.

Where can I find out more about the program?

You can find out more about the program here. For questions, contact the Program Manager.

Contact Us

We are happy to answer any questions you might have about the program! Please feel free to contact us for more information.

Please review our Program FAQ page here.

Contact: for additional questions or advising inquiries.

BAS Digital Marketing Program Manager

Kristi Wilson
Program Manager, BAS Digital Marketing

Picture of Kyle Barber

Kyle Barber
Marketing Program Chair

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Our Students

Claire Lee

“I came into the Digital Marketing program with zero knowledge about marketing or even business in general. The material taught in this program has provided the knowledge I need to start and succeed in this field. But more so, I am appreciative of the hands-on approach this program takes when teaching students. Being able to apply new skills and concepts in a learning environment has been an invaluable experience that you won’t get at all schools.. The life skills—networking, public speaking, writing, competition—have all played a huge role in my career path thus far.” – Claire Lee, BAS Digital Marketing Class of 2020

Current Students

Current students can find information and resources below on degree requirements and student support services. Please review the Official Catalog requirements below by year of admission (please check with the Program Manager if you are uncertain about your degree requirements year).

Degree Worksheets:

Important Links:

Last Updated September 26, 2022