BAS Digital Marketing

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Bachelor of Applied Science in Digital Marketing

In this innovative and rigorous degree program, students will develop hands-on digital marketing skills through a mix of in-person and online courses. Students are challenged to develop and implement marketing strategies that leverage emerging digital marketing platforms. Graduates of the program will be equipped to both lead as marketing executives and roll up their sleeves to perform critical digital marketing roles.

Local employers are looking for qualified graduates who understand digital marketing platforms and can solve business problems with critical thinking skills. If you are interested in learning digital marketing skills and finding employment opportunities in a high-demand industry, you should consider the Digital Marketing Bachelor of Applied Science degree at Bellevue College.

What is Digital Marketing?

The internet has led to an evolution of new digital marketing platforms such as commerce-enabled web sites, search, display, social media, online video, and mobile marketing. Digital marketing platforms are popular with companies because they provide accountability. Tight budgets require that all money spent leads to results. In the past, most companies and brands would spend the bulk of their marketing budgets on traditional advertising such as TV commercials, billboards, and magazine ads. These were effective at getting branded messages in front of many consumers, but not so great at getting people to take actionable next steps.

Local employers are looking for graduates who understand digital marketing platforms and can solve business problems with critical thinking skills.


Program Highlights

Students in the Bachelor of Applied Science in Digital Marketing learn the most in-demand marketing skills, and are presented with multiple opportunities to apply that knowledge. The curriculum focuses on tools in social media, search, display, online video, mobile, web design, CRM systems, and web analytics, which are key building blocks for executing complex, digital-centric marketing plans. The degree program also covers traditional marketing channels so that graduates are well-equipped to seek employment across a full spectrum of marketing disciplines. Courses focus on how strategy underlies effective marketing, connecting promotional efforts to the larger business objectives.


We emphasize applied learning and real-world application of marketing concepts. Marketing classes are focused on the top skills you need to succeed in a digital marketing career.


We provide class offerings that fit your busy schedule, and many students choose to work while in the program. Classes are typically offered through a hybrid format (mix of on-campus and online learning). Some online classes are available, but the degree cannot be completed fully online. You can complete the program at your own pace, either full-time or part-time.


Bellevue College has the only bachelor degree in Digital Marketing in the state of Washington. Our faculty have extensive marketing career experience and teach emerging digital marketing concepts.

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BAS Program Prerequisites & Eligibility

Current BAS Students: please contact the Program Manager to discuss your degree year requirements.

For students admitted to the BAS program in Fall 2019 or later, review the current prerequisites and program eligibility here:

  • Transfer coursework from other colleges may be considered to satisfy prerequisite requirements. Contact our Program Manager for transfer questions.
  • Admission to the BAS program is competitive. Meeting the minimum program eligibility requirements does not guarantee admission.
  • Requirements are subject to change. Please consult the Bellevue College catalog for current requirements.
  • If you wish to apply but have not completed all of the prerequisites, please contact Kristi Wilson, Program Manager.

How to Apply

Step 1: Apply to Bellevue College for General Admission and complete the Evaluation of Transfer Credit Form

First-time BC students and previous BC students returning to the college after four or more quarters must apply for BC General Admissions first. Please review the Academic Calendar for application deadlines. As a part of this process, students will need to submit Official Transcripts from all regionally accredited colleges attended other than BC. Complete Step 1 at least two weeks prior to the application deadline. Processing time for general BC admission is typically 1-3 business days. Current BC students may skip Step 1 and start at Step 2.

Step 2: Complete and submit the BAS application

Admission to the BAS Digital Marketing program is competitive. We review BAS applications on a rolling basis for Fall, Winter, and Spring quarters. Meeting minimum requirements does not guarantee admission, as the number of qualified applicants may exceed the number of available enrollment spaces. If you have transfer credits, your application will be reviewed with unofficial transcripts, but your acceptance will not be determined until official transcripts have been received and evaluated through the above process in Step 1.

BAS Digital Marketing Application

Please have the following items ready for submission with your application:

  • Unofficial transcripts from all regionally accredited colleges attended demonstrating completion of the prerequisite courses.
  • Application payment will be accepted at the time of completion. Please have your form of payment prior to beginning the application. The application fee for iBIT BAS programs is $75.

After you submit your BAS application, please contact our Program Manager, Kristi Wilson to discuss any questions.

Degree Requirements

Review the degree requirements, program eligibility, learning outcomes here:

Requirements are subject to change. Current Students: please contact the Program Manager for your degree year requirements. Coursework in the program includes Content Creation, Advertising, Data Visualization and Advanced Analytics, Mobile Marketing, Social Media Marketing, Search Engine Strategy, and more.

For help mapping out your degree, contact our Program Manager, Kristi Wilson.

Frequently Asked Questions

When does the BAS DM program admit students?

We admit students in Fall, Winter, and Spring quarters.

Can I take courses without being admitted to the program?

Yes, students who have not been admitted to the program can register for up to 10 credits of coursework on a space-available basis (if they have appropriate course-level prerequisites). To find out if you qualify, contact the Program Manager.

Can I complete this program fully online?

No. The BAS Digital Marketing is a hybrid program. Hybrid classes meet weekly with additional online components. Some classes will be offered online, but the program cannot be completed 100% online.

I took college courses over ten years ago. Am I still eligible to apply for the BAS program?

Yes. Credits do not expire for the BAS program.

Can I apply if I don’t have an associate’s degree?

Yes. Some applicants have completed an associate’s degree or higher, but we only require a minimum of 30 credits of prerequisite coursework prior to admission.You can find the specific course prerequisites under the “Prerequisites” tab. Contact the Program Manager for more information.

Can I apply now even though I am not finished with the prerequisites?

Yes, you can apply. Any admission decision would be contingent upon successful completion of the prerequisites courses with a “C” grade or higher.

Can I receive financial aid or scholarships for this program?

Contact the Financial Aid office for more information:

How much does tuition cost?

Tuition for this state-support degree program follows the general Bellevue College tuition rates. Refer to the Tuition & Fees page:

Are there minimum grade requirements for the program?

Yes. You must receive a C or higher in all classes that count towards the BAS degree. If you do not meet minimum grade requirements, you are at risk for probation or dismissal. More information can be found here:

Can I reapply next year if I am not accepted into the program?

Yes. You will receive a letter advising additional courses you need to take or other ways to strengthen your application for the next time you apply.

Is there a required sequence of courses I should take?

Certain courses are required to be taken before others. Our Program Manager will help you develop an educational plan so you gain the most benefit from each course.

Is the program accredited?

Yes, we are fully accredited by the Northwest Commission on Colleges and Universities (NWCCU). The NWCCU is a regional institutional accrediting body recognized by the Council for Higher Education Accreditation and the U.S. Department of Education.

I am a state employee. Can I use a state employee waiver to pay for this program?

Yes. This is a state-supported program and is eligible for state employee waivers.

Where can I find out more about the program?

To learn more about the program, contact the Program Manager.

Contact Us

We are happy to answer any questions you might have about the program! Please feel free to contact us for more information.

BAS Digital Marketing Program Manager

Kristi Wilson
Program Manager

Picture of Kyle Barber

Kyle Barber
Marketing Program Chair

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Current Students

Current students can find information and resources below on degree requirements and student support services. Degree Completion Worksheets By Year (please check with the Program Manager if you are uncertain about your degree year):

Important Links:

  • Online Services for Students – Student Central, Evaluations, placement testing, registrar’s forms, clear prerequisites, and more.
  • Academic Calendar – review dates and deadlines for course registration, enrollment, tuition payment, and other information by quarter.
  • Apply for Graduation – review dates and requirements for graduation.

Last Updated August 21, 2019