Logo Usage Guidelines


Please adhere to the following guidelines when using the Bellevue College logo. These rules have been developed to ensure a clear and consistent branding identity in our online and print presence.

Approved Identity Versions

Shown below are the approved versions of the BC logo in both positive (for use on light backgrounds) and reversed (for use on dark backgrounds). The background behind a reversed logo may be any color that does not impede its legibility. See File Formats below for clarification on appropriate formats for specific print and online applications.

Approved versions of the BC logo in both positive (for use on light backgrounds) and reversed (for use on dark backgrounds)
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Clear Space and Minimum Size Requirements

  • To ensure legibility, the logo should be printed no smaller than a 1″ height for a stacked logo, or a .5″ height of the B icon for a horizontal logo.
  • To assure the prominence and clarity, the logo must always have a minimum clear space of 20% of the height of the vertical/stacked version and 30% of the height of the horizontal version. This applies to both light and dark backgrounds.
  • No imagery or text should encroach upon the logo within these boundaries.
  • The logo should never be sized any smaller than the logos of other organizations appearing alongside it.

Logo size requirements include clearspace of 20% of the height of the vertical/stacked version and 30% of the height of the horizontal version
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Unacceptable Applications

Always use the logo as defined in this style guide. Below are several (but not all) applications in which the logo is NOT to be used.

Don’t skew or resize the logo disproportionately (hold down shift key when sizing to maintain the proper height/width ratio).Don’t skew or resize the logo disproportionatelyDon’t use the “B” icon as the first letter of your text or create other graphics with it.Don’t use the “B” icon as the first letter of your text
Don’t use a low resolution files or cut off any part of the logo. Don’t use a low resolution filesDon’t use the logo on top of a busy, patterned or textured background unless it subtle enough to not impede the readability of the logo. Don’t use the logo on top of a busy background
Don’t resize parts of the logo separately. The “B” icon and wordmark should always be scaled as a unit.Don’t resize parts of the logo separatelyDon’t use the logo as your page background or another graphic element.Don’t use the logo as your page background
Don’t crowd the logo with pictures. Be sure to maintain clearspace requirements.Don’t crowd the logo with picturesDon’t add decorative elements or embellishments to the logo.Don’t add decorative elements to the logo
Don’t add dark drop shadows or other embellishments that impede legibility.Don’t add dark drop shadowsDon’t create your own tag line. “Become Exceptional” is the only approved tagline of Bellevue College.Don’t create your own tag line.
Don’t change the colors. Use only the approved colors.Don’t change the colorsDon’t make your own department signature. Contact IA for assistance.Don’t make your own department signature
Don’t box the logo in (maintain clearspace requirements). If placing on a dark background, use the reversed version.Don’t box the logo inDon’t make the logo too small.Don’t make the logo too small

Downloadable pdf of Unacceptable Applications
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File Formats

Print- and web-ready formats are not the same! When designing a document that will ultimately be printed either by digital or offset printing, do not use web-ready logos. They will not print correctly. If you have any questions about which file format to use, need a format not shown here or are an outside vendor needing a print-ready BC logo, please email creativeservices@bellevuecollege.edu.Please choose the appropriate file format for your specific project.

  • PDF (Portable Document Format) files can be used for a variety of applications. The resolution can vary depending on how the originator of the document exported the file. Please be sure to use only high resolution (300 ppi and above) PDFs for offset printing.
  • EPS (Encapsulated Postscript) files are usually (but not always) generated from vector-based, scalable artwork which makes them resolution independent and can be enlarged to any size as well as have transparent backgrounds. This makes them the best choice for use in print projects. Generally, this format is requested by screen printers who create t-shirts and/or memorabilia (such as pencils, key chains, etc.) but may be requested by other types of printers as well.
  • JPG (Joint Photographic Experts Group) files are rastor-based images that can be used for desktop printing in programs such as Word, Publisher or Powerpoint. The resolution can vary so be sure to use only high resolution (300 ppi and above) JPGs when printing to higher resolution applications such as digital or offset printing. Be sure to use them at 100% size or less as scaling them up will result in a pixelated or rough edge.
  • PNG (Portable Network Graphics) are also rastor-based images primarily intended for web use but can be used in Powerpoint or Word. PNGs can have a clear or transparent background so no “box” is visible around the logo (unlike JPGs). Be sure to use them at 100% size or less as scaling them up will result in a pixelated or rough edge.

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Last Updated June 28, 2017