Typography is the art or process of printing with type and greatly affects the general character or appearance of printed matter. It is an important part of a uniform brand and significantly contributes to the look and feel of print communications. The fonts defined below should be used for official college publications when possible. If you do not have access to these fonts, Calibri and Cambria may be substituted.
Myriad Pro is the primary san serif font for BC and can be used for subheads or small amounts of body/paragraph text. Utopia is the primary serif font and should be used for large amounts of body/paragraph text for easier readability.
Please consider the following when formatting text in a printed publication:
- Only use all UPPERCASE for headings or specific emphasis in paragraph text as it is difficult to read.
- Use the condensed or extended version of a typeface within a font family rather than manually condensing or stretching a font if possible.
- Script fonts should never be used in uppercase for an entire word or headline.
- Fully justified text (text that is flush on both the left and right margins) should only be used in specific circumstances such as short line lengths on a multi-column page. Space is automatically inserted between words and letters which makes it difficult to read.
- Avoid underlined text. Instead, use italic or bold for emphasis.
- Do not use double spaces between sentences. Proportional spacing is automatically added so only one space is necessary.
- “Leading” is the amount of space between two lines of text. For body copy, set your leading to two or three points higher than the type size.
Last Updated March 27, 2017