About Chen
Chen Zhao is a marketing and product analytics veteran and a serial team-builder with over 20 years of experience in driving product and marketing strategy with data.
Chen has over 10 years of director-level leadership experience across GoDaddy, Tableau Software, Concur Technology, and Marchex where she was responsible for building data analytics practices and leveraging data insights to support key business decisions. At Amazon, Chen led the product management team responsible for Targeting and Analytics products for Amazon’s Display Advertising Platform. Chen also worked at Microsoft, where she managed end-to-end audience research, analysis and measurement for multi-million dollar global advertising campaigns in the Central Marketing Group.
Chen spent eight years with Avenue A | Razorfish (now part of Publicis) as well as Atlas (now part of the Facebook ad platform), where she led a team of consultants in Customer Insight Group on numerous engagements providing consulting services to enhance clients’ online advertising and marketing strategies.
Earlier in her career, Chen was a management consultant with the Monitor Group (now part of Deloitte) working for Fortune 500 clients in North America, Europe and Asia in a wide range of industries including retail, telecom, pharmaceutical and financial services.
Chen holds an MBA from the International Institute for Management Development (IMD) in Lausanne, Switzerland and a Master’s degree in Mathematics from Dartmouth College.
Specialties
Marketing and product analytics, machine learning, product management, business intelligence, customer insights, marketing and advertising strategy.