Digital Marketing Program at Bellevue College
In our innovative and rigorous degree and certificate programs, students are challenged to develop and implement marketing strategies that meet business objectives and drive revenue. Graduates of the BAS Digital Marketing program are equipped to both lead as marketing executives and excel in critical digital marketing roles.
Degree Programs in Digital Marketing
Bachelor of Applied Science Degree (180 credits)
Our BAS program is rated the #1 Best Online Bachelor’s Degree in Digital Marketing. On campus classes also available. If you are interested in learning digital marketing technologies and finding employment opportunities in a high-demand industry, you should consider the Digital Marketing Bachelor of Applied Science degree at Bellevue College. Visit the BAS page for more information and to apply.
Associate Degrees (90 credits)
Provides students with practical, hands-on experience in both traditional and digital marketing. Greater emphasis is placed on the intersection of marketing strategy with business management and decision making.
Associate of Applied Science in Digital Marketing (AAS-T). Concentrations in Digital Content Creation or Web Design & User Experience.
Associate of Applied Science in Marketing Management (AAS). Concentrations in Creative Marketing Services, Account Management & Sales, Marketing Measurement, or Entrepreneurial Marketing.
Certificates
Promotional Marketing (45 credits) Learn to establish business and promotional marketing objectives, translate objectives into integrated marketing strategies, and work in diverse teams to develop marketing campaigns.
Web Marketing Specialist (54-56 credits) Learn comprehensive skills in marketing, desktop publishing, digital design, web tools, graphics principles, business communication skills, electronic communications, customer relations management, advertising, and office software applications skills.
Retail Marketing (45 credits) Provides students with practical, hands-on experience in marketing, with an emphasis on retail activity and the distribution of goods and services.
Product Development and Innovation (40 credits) Learn to vet new business ideas, design competitive reviews, understand trend analysis, design and manufacture a product, develop fundraising strategies, and launch and market a new business.
Web Content Management (35 credits) Create and manage digital website content on new or existing websites using HTML5, CSS and/or content management systems.
Sales (30 credits) Explore digital platforms, international marketing, advertising, and sales provide students with opportunities to assume a management viewpoint and develop appropriate marketing strategies.
3-course Professional Certificates
Choose one of our short course certificates and prepare for your next career move. Each certificate “ladders up” to the associate and bachelor degrees for students wishing to continue their education.
Digital Content (15 credits)
MKTG 242 – Social Media Strategy
MKTG 244 – Online Video & TV Strategy
MKTG 333 – Content Creation
Digital Advertising (15 credits)
MKTG 234 – Advertising I
MKTG 241 – Search Engine Strategy
MKTG 334 – Advertising II
Digital Media (15 credits)
MKTG 243 – Mobile Marketing Strategy
MKTG 245 – Display Media Strategy
MKTG 301 – Media Planning & Buying
Digital Measurement & Analytics (15 credits)
MKTG 255 – Relationship Marketing
MKTG 262 – Measurement & Analytics
MKTG 462 – Data Visualization & Advanced Analytics
Entrepreneurship & Product Development (15 credits)
MKTG 201 – Product Development in the Marketing Process
MKTG 202 – Prototyping and Pricing Concerns
MKTG 203 – Manufacturing & Distribution
Employers are looking for graduates with a mastery of digital marketing platforms, with a track record of using hands-on skills to solve business challenges. Reach out today – we are happy to help you get started!
-Kyle Barber, Program Chair
Contact Us
Thank you for your interest in Digital Marketing at Bellevue College! Fill out this form and our Program Manager will contact you with more information.
Kristi Wilson
Advisor and Program Manager
Email: kristi.wilson@bellevuecollege.edu
Ready to Get Started?
Registration open year round. Apply today.
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Speak With Our Program Manager
Get application assistance, identify support services, and find your path to success.
Explore Costs
Flexible payment and financing options are available. Split tuition payments up or apply for financial aid.
Class Schedule
One class can go a long way. Find classes that will help launch your future.
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Student Services
Services for Students of All Ages and Backgrounds
Wherever you are in life and on your academic journey, Bellevue College has resources to support you.
Academic Success Center – when you need help with math, writing, or other studies
Benefits Hub – for financial advice and guidance through college and beyond
Multicultural Services (MCS) – support services and outreach for our diverse campus
TRiO – assistance for first-generation, limited income, and students with disabilities
Workforce Education – get funding and the skills you need to enter-or re-enter-the workforce;
And more…
Important Information
Winter 2023 Quarter Classes Begin January 3
Online Info Sessions – November and December 2022 – Register at link above
Career Outcomes
Gain job-ready skills and use them to secure employment in careers build for the future.
Marketing Manager
Marketing Managers plan, direct, or coordinate marketing programs. They determine the demand for products and services offered by a firm and its competitors and identify potential customers.
Social Media Strategist
Social Media Strategists communicate with the public through social media platforms that allow users to view, create, and share content online. They run their employers’ social media accounts, working to meet business goals and build a brand’s reputation.
Advertising and Promotions Manager
Advertising Managers create interest among potential buyers of a product or service. They work in advertising agencies that put together advertising campaigns for clients, in media firms that sell advertising space or time, and in organizations that advertise heavily.
Last Updated June 22, 2023