The Marketing Department is housed within Bellevue College’s School of Business and Technology. Our goal is to provide students with meaningful preparation to meet the challenges of digital marketing careers across industries.
Staff
Kristi Wilson – BAS Program Manager
Advisor for: BAS Digital Marketing
Email: kristi.wilson@bellevuecollege.edu
Phone: (425) 564-2267
Office Location: A254 and online. Email for academic advising or schedule an appointment.
Kristi Wilson serves as the administrator and advisor for the Digital Marketing program. She supports current and prospective students through admissions and degree planning. Prior to joining Bellevue College, Kristi worked for a decade in communications, marketing, and higher education in the San Francisco Bay Area. Most recently, she led marketing and public relations for the City of San José’s climate action initiatives and served as a professor and program staff at Stanford University, San Francisco State University, Upward Bound at the Japanese Community Youth Council, and Cañada College.
Heather Woods – Academic Advisor
Advisor for: AAS-T Digital Marketing, AAS Marketing Management, Certificate Programs
Email: heather.woods@bellevuecollege.edu
Schedule an Appointment
Heather Woods serves as the Data & Technology Pathway advisor at Bellevue College. She holds a Bachelor of Science in Speech & Hearing Sciences from the University of Washington, Seattle and a Masters of Education, TESOL (Teaching English to Speakers of Other Languages) from Seattle University. She enjoys the outdoors with friends and family – hiking, camping, swimming, and finding new restaurants. Current students can book an advising appointment with her using the link above.
Sarah Decker – MTKG Peer Navigator
Can help with: Questions about MKTG classes, requirements, or campus resources
Email: sarah.decker@bellevuecollege.edu
Schedule an Appointment
Sarah Decker holds a passion for the creative outlet in Digital Marketing. Currently a senior in the Digital Marketing BAS Program, she holds the AAS-T from Bellevue College, earned in 2020. Sarah’s journey in marketing began in the realm of event marketing, where she worked for several years with an automotive tradeshow that traversed through the United States, Philippines, and Australia. She has since transitioned to Social Media Marketing and Content Creation for small businesses. As she approaches the completion of the BAS program, Sarah hopes to one day oversee marketing initiatives for a larger corporation.
Dmitrii Fisenko – MTKG Peer Navigator
Can help with: Questions about MKTG classes, requirements, or campus resources
Email: dmitrii.fisenko@bellevuecollege.edu
Schedule an Appointment
Dmitrii Fisenko is a student Peer Navigator for the Digital Marketing program. He helps students by connecting them to the appropriate campus resources, provides information sessions, and helps students get involved with broader campus community. Dmitrii was involved with campus communities since he started his journey at Bellevue college. He held officer positions in student run organizations like ISA (International Student Association), BLC (Business Leadership Community), DECA, and Speech club and was a Bellevue College student ambassador at the Welcome Center. This prior experience helped him gain a broader perspective on the unique challenges and opportunities students are facing at Bellevue College. During his free time Dmitrii enjoys playing hockey, reading, and walking outside on sunny days.
Faculty
Kyle Barber – Tenured Faculty, Program Chair
Email: kyle.barber@bellevuecollege.edu
Phone: (425) 564-2136
Office Hours and Location: Check website
Kyle Barber is tenured faculty and the program chair of the Marketing department. Before teaching, he worked in New York City at some of the top advertising firms such as McCann, Wunderman, Razorfish, Draft, and Starcom Mediavest. He focused much of his career helping Fortune 500 corporations think about data capture, measurement, and demonstrating performance. These clients included Coca-Cola, MasterCard, L’Oreal, Microsoft, Verizon, T-Mobile, Nestle, General Mills, and the many brands of Procter & Gamble. Kyle directs the school’s national champion DECA team, and is always looking for new ways for students to take what they learn in their classes and starting applying it to real world scenarios so they have a leg up on the competition. Feel free to reach out to him via e-mail to talk about the program, classes, career paths, or whatever.
Sharon Walia – Tenured Faculty
Email: sharon.walia@bellevuecollege.edu
Office Hours and Location: Check website
Sharon Walia is a tenured faculty at Bellevue College. Sharon Walia received her MBA from the Middlebury Institute of International studies. She worked in tech for over a decade (Intel & Microsoft), spanning multiple areas of marketing and analytics. She continues to consult in digital marketing and lead large-scale community impact projects.
Sharon Walia’s focus is to: 1) Empower students from diverse backgrounds with soft and technical skills to have a strong start on their careers; 2) Drive local community business and nonprofit partnerships to provide opportunities for students to design/apply digital marketing skills and build real-world portfolios before graduation. During her tenure at Bellevue College, she has created from scratch and taught 13 different classes.
Sharon Walia is a prolific reader and loves to spend time with her family.
Rex Bobbish – Adjunct Faculty
Email: rex.bobbish@bellevuecollege.edu
Office Hours and Location: Check website
Rex holds a Master of Education in Organizational Leadership from Columbia University, Master of Arts in Secondary Education from New York University, Juris Doctor, University of Detroit, and Bachelor of Arts in Business Administration, Western Michigan University
Vickie Carnegie – Adjunct Faculty
Email: vickie.carnegie@bellevuecollege.edu
Office Hours and Location: Check website
Dr. Carnegie has served as an instructor since 2019. She is also a coach for Bellevue’s Speech and DECA teams. She also serves as a member of the BC Sustainability Curriculum Committee. She received her BA in Speech Communication, minor in African American Studies from George Mason University, her JD from Florida A&M University College of Law, and her Ph.D. in Public Affairs, concentration in Public Administration from the University of Central Florida.
Rachel Degginger – Adjust Faculty
Email: rachel.degginger@bellevuecollege.edu
Office Hours and Location: Check website
Rachel is a proud alumna of the BAS Digital Marketing program. Her career spans over eight years across both agency and in-house roles. She specializes in demand generation, marketing operations, and CRM. Currently she works in the Cybersecurity industry as a Demand Generation Marketing Manager. Her goal is to support students’ exploration of all facets of marketing and to help prepare them for exciting careers ahead.
Marguerite Downey – Adjunct Faculty
Email: marguerite.downey@bellevuecollege.edu
Office Hours and Location: Check website
Marguerite (Meg) Downey joined Bellevue College as faculty in the School of Business and Technology (formerly IBIT) focusing on Digital Marketing in February 2021. She has over 25 years of experience helping Fortune 500 corporations, Am Law 100 law firms, non-profits, and venture capital companies navigate the world of business digital transformation. During her career, Meg has covered many roles and functions in-house, including campaign planning, programming, advanced analysis, data visualization, and strategy. Meg is passionate about helping students prepare to succeed in business. She received her bachelor’s degree from George Mason University. Outside the office, Meg enjoys spending time with her family, swimming, reading, drawing, and hiking with her dog.
Cheryl Engstrom – Adjunct Faculty
Email: cheryl.engstrom@bellevuecollege.edu
Office Hours and Location: Check website
Marketing has been Cheryl’s focus for 35 years. Her work as marketing/PR lead at Nordstrom corporate, Eddie Bauer corporate, and Westin Hotels & Resorts was the foundation of her teaching today. “I developed sessions and multimedia to teach, educate, and redirect thinking based on larger corporate goals.” Her skill set is unique: hands-on marketer, experienced trainer, college professor. Her Master’s of Science Degree in Management and Leadership adds structure, technique, and proven methods to her training. When not teaching, she is an avid cook, is digging in her garden, practicing her bare bow archery skills, riding her motorcycle, or boogie boarding at her beach property in Grayland, Washington.
Ailsa Kellam – Adjunct Faculty
Email: a.kellam@bellevuecollege.edu
Office Hours and Location: Check website
Ailsa is a Learning & Development professional with a passion for learning experience design, marketing, business innovation and people development. Prior to joining the Marketing and Digital Marketing program at Bellevue College, Ailsa served as the Business Department Chair and Professor at Shoreline Community College for seven years. She has an MBA in Human Resource Management and a bachelor’s degree in Marketing. With 20 years’ experience in business, Ailsa has worked in a variety of industries and is grateful for the opportunity to share her experience with students. Ailsa is a dedicated lifelong learner and loves to travel. She enjoys sharing her experiences and learning as a business coach and content creator.
Julie Malone – Adjunct Faculty
Email: julie.malone@bellevuecollege.edu
Office Hours and Location: Check website
Julie Malone joined Bellevue College as an adjunct in 2018 in the Marketing Department. Julie’s career in Advertising and Marketing spanned multiple industries and from gaming and hospitality to pharmaceuticals. Julie holds a Master’s Degree in Marketing Science from Louisiana State University and a Bachelor’s of Arts in Advertising/Marketing.
Nick Manzat – Adjunct Faculty
Email: otniel.nick.manzat@bellevuecollege.edu
Office Hours and Location: Check website
Nick Otniel Manzat brings a wealth of practical experience to the classroom. Holding a BAS Digital Marketing degree from Bellevue College, he seamlessly integrates academic knowledge with real-world application. In addition to his academic achievements, Nick proudly served as an Army veteran, where he honed invaluable skills in leadership, adaptability, and problem-solving.
As a seasoned entrepreneur, Nick Manzat has successfully harnessed the power of marketing to propel his businesses to new heights. This firsthand experience underscores the critical role of strategic marketing in business development.
Bridget Raferty – Adjunct Faculty
Email: b.raftery@bellevuecollege.edu
Office Hours and Location: Check website
An alumna of the BC Digital Marketing program, Bridget was thrilled to join the college faculty in January 2024, bringing a rich background of professional experience. Her career spans over ten years from agency roles to in-house teams, specializing in social media marketing, promotional strategy, and content creation. Currently, she serves as the global Social Media Marketing Manager at the Bluetooth SIG. Bridget is passionate about sharing her industry knowledge and practical insights with her students, preparing them for the dynamic challenges of the marketing landscape.
Shanon Reedy – Adjunct Faculty
Email: shanon.reedy@bellevuecollege.edu
Office Hours and Location: Check website
Shanon Ehmke Reedy has over 25 years of experience in higher education including positions at Black Hawk Community College, National Louis University, Roosevelt University, the University of Washington, Bellevue College and Shoreline Community College. She is currently the Associate Dean at Shoreline Community College in the Business, Communication Studies and Social Science division. Shanon has over ten years of experience teaching social science classes at Roosevelt University in the Stone College of Professional Studies and currently teaches MKTG 461, Marketing Research II at Bellevue College in the Bachelor’s of Applied Science Digital Marketing degree program. She holds a Bachelor’s of Arts degree in Psychology from the University of Kansas and a Master’s of Science degree from Illinois State University in Industrial Organizational Psychology.
Heather Sneed – Adjunct Faculty
Email: heather.sneed@bellevuecollege.edu
Office Hours and Location: Check website
Heather Sneed has over 15 years of business, leadership, and digital marketing experience. She joined teaching at Bellevue College in January 2021 and still works at a digital marketing agency. Heather has a BAS in Digital Marketing from Bellevue College and her M.S. in Management and Leadership from Washington Governors University (WGU). Heather’s mission is to help students reach the goals they have set for themselves while helping them navigate the educational process and the field of marketing.
Michelle Tresemer – Adjunct Faculty
Email: michelle.tresemer@bellevuecollege.edu
Office Hours and Location: Check website
Michelle Tresemer is a seasoned marketing strategist with over a decade of experience. She specializes in translating marketing strategy into practical, data-driven tactics, serving as a consultant, teacher, and coach for clients worldwide. Michelle has collaborated with more than 135 brands across four continents since founding her company in 2011. She holds certifications in Google Analytics, HubSpot, SEMrush, SharpSpring CRM, and Agile Marketing, and is a respected speaker and podcast guest on marketing topics. With a B.A. in Advertising from Pepperdine University and an MBA from Marylhurst University, Michelle is currently pursuing an Ed.D. in Organizational Change & Leadership from the University of Southern California, showcasing her commitment to ongoing learning and professional development.
Zorica Wacker – Adjunct Faculty
Email: zorica.wacker@bellevuecollege.edu
Office Hours and Location: Check website
Zorica Wacker has been teaching and in higher education for almost 30 years on both sides of the Atlantic. Since 2008, she has been teaching at Bellevue College. She is a creative and passionate teacher dedicated to fostering a student-centered environment based on mutual respect and collaboration. In the last few years, Zorica has been working as Co-Vice Chair of BC’s Achieving the Dream Data Team. She is also a BC DECA Emerging Tech Coach. Zorica published many papers in the field of information technology and co-authored two books on management information systems. She worked as a consultant for many companies and institutions including the British Council and the World Bank.
Chen Zhao – Adjunct Faculty
Email: c.zhao@bellevuecollege.edu
Office Hours and Location: Check website
Chen Zhao is a marketing and product analytics veteran and a serial team-builder with over 20 years of experience in driving product and marketing strategy with data.
Chen has over 10 years of director-level leadership experience across Godaddy, Tableau Software, Concur Technology, and Marchex where she was responsible for building data analytics practices and leveraging data insights to support key business decisions. At Amazon, Chen led the product management team responsible for Targeting and Analytics products for Amazon’s Display Advertising Platform. Chen also worked at Microsoft, where she managed end-to-end audience research, analysis and measurement for multi-million dollar global advertising campaigns in the Central Marketing Group.
Chen spent eight years with Avenue A | Razorfish (now part of Publicis) as well as Atlas (now part of the Facebook ad platform), where she led a team of consultants in Customer Insight Group on numerous engagements providing consulting services to enhance clients’ online advertising and marketing strategies.
Earlier in her career, Chen was a management consultant with the Monitor Group (now part of Deloitte) working for Fortune 500 clients in North America, Europe and Asia in a wide range of industries including retail, telecom, pharmaceutical and financial services.
Chen holds an MBA from the International Institute for Management Development (IMD) in Lausanne, Switzerland and a Master’s degree in Mathematics from Dartmouth College.
Specialties: Marketing and product analytics, machine learning, product management, business intelligence, customer insights, marketing and advertising strategy.
Last Updated April 10, 2024