Harnessing the Power of Words in Everyday Communication

Words have power image

This winter, join Cheryl Engstrom, Marketing Faculty, in this brand-new workshop designed to provide you with the tools to write effective messages, emails, and announcements. Learn to write stronger, not longer, to create more powerful everyday business communications to faculty, staff, and students.  We will be reviewing and implementing techniques from the art of public relations, the science behind impactful words and phrases, and the support of Artificial Intelligence to help write communications that work! Over the four weeks, we will take a dive into the power behind effective business communications and how to harness that power to be a more effective communicator.

After completing this workshop, you will have:

  • Gained a better understanding of how the right words result in your desired action (or not).
  • Understood how to write smarter not harder tapping into proven techniques of PR Professionals.
  • Learned how AI and ChatGPT can save time and get you started on the right track.
  • Learned to use power words to make your point.
  • Gained the results you want with your communications.
  • Used a tone of voice that allows you to be heard, not deleted. 

Of course, all are welcome to join this workshop. We believe this workshop can be especially meaningful to those who serve as Chairs, send regular email messages with important college information, and/or desire an increase in response to correspondence.

Hybrid, 4 Tuesdays, Jan 23, 30, Feb 6, 13, 1:00-2:00 p.m. via Zoom and Canvas

8 PD Hours (4 hours in session, 4 hours independent work)

$200 Stipend for faculty attending all sessions, completing all projects

10 seats: Register here!

Reach out to Cheryl Engstrom, SB&T, with questions about this offering.

Last Updated December 19, 2023