Marketing Certificates

Digital Advertising Certificate

In this 3-course certificate, students will build integrated marketing plans with an emphasis on advertising strategy, optimizing campaign best practices to drive results. Group projects will emphasize digital strategy, creative choices, media planning, and how to assess a successful advertising campaign across channels.

Courses for Certificate:

MKTG 234 – Advertising I
MKTG 241 – Search Engine Strategy
MKTG 334 – Advertising II

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Digital Content Certificate

In this 3-course certificate, students will learn about different types of digital content while developing strategies that include managing content, creating new content, and sharing content across digital platforms. This certificate offers insights into software tools and resources to help gain knowledge of industry standards.

Courses for Certificate:

MKTG 242 – Social Media Strategy
MKTG 244 – Online Video & TV Strategy
MKTG 333 – Content Creation

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Digital Media Certificate

In this 3-course certificate, students will gain an understanding of ad networks, exchanges, programmatic media buying, takeovers, and native advertising. These courses will help apply digital media skills to a larger framework to help develop integrated marketing strategies.

Courses for Certificate:

MKTG 243 – Mobile Marketing Strategy
MKTG 245 – Display Media Strategy
MKTG 301 – Media Planning & Buying

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Digital Measurement & Analytics Certificate

In this 3-course certificate, students will establish key performance indicators for various types of marketing campaigns and preliminary marketing research efforts. Produce data visualizations that effectively communicate learnings from marketing campaign data analysis and optimize future marketing campaign efforts based on measurement and analytics.

Courses for Certificate:

MKTG 255 – Relationship Marketing
MKTG 262 – Measurement & Analytics
MKTG 462 – Data Visualization & Advanced Analytics

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Entrepreneurship & Product Development Certificate

In this 3-course certificate, students will explore the steps necessary to develop a new product idea and bring it to market. Creative brainstorming balanced with regulatory concerns, licensing, and other challenges related to initial product development.

Courses for Certificate:

MKTG 201 – Product Development in the Marketing Process
MKTG 202 – Prototyping and Pricing Concerns
MKTG 203 – Manufacturing & Distribution

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Web Content Management

In this 7-course certificate, students will learn how to create and manage digital website content on new or existing websites using HTML5, CSS and/or content management systems. Design, create and professionally format content for a variety of business websites using industry standard software and development tools. Projects combine professional writing, computer and web authoring software skills, website creation and design, and presentation skills. 

Courses for Certificate:

• BATECH 109 – Business Communications 5 CR
• BATECH 110 – Web Essentials 5 CR
• BATECH 188 – Digital Content Creation & Presentation 5 CR
• BATECH 189 – Webpage Authoring Essentials 5 CR
• BATECH 201 – Website Management 5 CR
• BATECH 210 – Cloud-based Collaboration Platforms 5 CR
• BATECH 289 – Front End Web Development 5 CR

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Product Development and Innovation

In this 8-course certificate, students will learn how to properly vet new business ideas, design competitive reviews, understand trend analysis, design and manufacture a product, develop fund-raising strategies, and launch and market a new business. Students will conduct research that includes idea generation, product viability, competitive analysis, and consumer needs analysis. Creative brainstorming is balanced with regulatory concerns, licensing, and other challenges related to initial product development. 

Courses for Certificate:

• MKTG 101 – Introduction to Marketing 5 CR
• MKTG 102 – Intro to Digital Marketing Platforms 5 CR
• MKTG 201 – Product Development in the Marketing Process 5 CR
• MKTG 202 – Prototyping and Pricing Concerns 5 CR
• MKTG 203 – Manufacturing and Distribution 5 CR
• MKTG 204 – Fundraising and Financing in the Era of Digital 5 CR
• MKTG 205 – Product Innovation & Continued Growth 5 CR
• MKTG 290 – DECA Practicum 5 CR

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Sales

In this 6-course certificate, students will receive an introductory experience in marketing and sales. Courses in digital platforms, international marketing, advertising, and sales offer tools students will need to strive in the industry. This program requires students to assume a management viewpoint and develop appropriate marketing strategies that employ their newly honed skills. Through examining the principles and techniques of professional selling as a form of persuasive communication. Students analyze case studies to apply theories to real-world situations. 

Courses for Certificate:

• MKTG 101 – Introduction to Marketing 5 CR
• MKTG 102 – Intro to Digital Marketing Platforms 5 CR
• MKTG 131 – Principles of Professional Selling 5 CR
• MKTG 200 – International Marketing 5 CR
• MKTG 234 – Advertising I 5 CR

Choose One Course From the Following:

• MKTG 110 – Client Customer Relations 5 CR
• MKTG 290 – DECA Practicum 5 CR

Promotional Marketing

In this 9-course certificate, students will learn how to establish business and promotional marketing objectives, translate objectives into integrated marketing strategies, and work in diverse teams to develop marketing campaigns. Through courses in sales and various avenues of marketing such as search engine marketing (SEM), search engine optimization (SEO), display advertising, online video, social media, mobile marketing, content creation, ecommerce, and digital measurement/analytics, students will gain hands-on experience that can be used in a larger integrated marketing campaigns.

Core Coursework

• BUS& 101 – Introduction to Business 5 CR
• ENGL& 101 – English Composition I 5 CR
• MATH& 107 – Math in Society 5 CR
• MKTG 101 – Introduction to Marketing 5 CR
• MKTG 102 – Intro to Digital Marketing Platforms 5 CR
• MKTG 131 – Principles of Professional Selling 5 CR
• MKTG 242 – Social Media Strategy 5 CR
• MKTG 255 – Relationship Marketing 5 CR

Choose One Course From the Following:

• CMST& 220 – Public Speaking 5 CR
• MKTG 290 – DECA Practicum 5 CR

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1. Apply for General Admission (current and former BC students can skip this step). Admission applications are accepted for Fall, Winter, Spring, and Summer quarters.
2. Register for certificate courses. Classes can taken part-time or full-time.
3. Once all coursework is completed, apply for graduation to finalize your certificate.
   • On the application form, select “Certificate (less than 90 credits)” and then select Certificate Area “Business” and then carefully select the title of your certificate. You must submit a separate application for each certificate. There is no application fee.
4. Certificates will be posted to your official transcript 4-6 weeks after the quarter ends.