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IBP 076 International Business • 4.5 Cr.


Students gain an understanding of the diverse and ever-changing consumer markets and how international businesses use marketing strategies to gain market share and stay competitive. Course will use a combination of text, lectures, case studies, outside reading, local company research, video, group work and presentations to enhance learning and skills needed in today's global workplace. Prerequisite: Acceptance into the program or permission of instructor.


Tuition: $TBA


After completing this class, students should be able to:

  • Analyze how differing cultural, legal, technological, and economic environments in the global marketplace impact the operation of international business
  • Compare and evaluate global issues related to ethics and social responsibility
  • Apply marketing concepts in an international context
  • Analyze how culture affects human resource practices in foreign workplaces



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Contact info

Bellevue College
3000 Landerholm Circle SE Bellevue, WA 98007-6484 U.S.A.
Work: (425) 564-1000