IBP 076 International Business • 4.5 Cr.
Students gain an understanding of the diverse and ever-changing consumer markets and how international businesses use marketing strategies to gain market share and stay competitive. Course will use a combination of text, lectures, case studies, outside reading, local company research, video, group work and presentations to enhance learning and skills needed in today's global workplace. Prerequisite: Acceptance into the program or permission of instructor.
After completing this class, students should be able to:
- Analyze differences in the global marketplace and their impact on the operation of international business Identify contemporary International business concepts, principles and practices
- Compare and evaluate global issues related to ethics, social responsibility and legal compliance
- Adapt human resource management practices to accommodate differences in foreign workplaces
- Apply basic marketing concepts in an international context