IBP 076 International Business • 4.5 Cr.
Students gain an understanding of the diverse and ever-changing consumer markets and how international businesses use marketing strategies to gain market share and stay competitive. Course will use a combination of text, lectures, case studies, outside reading, local company research, video, group work and presentations to enhance learning and skills needed in today's global workplace. Prerequisite: Acceptance into the program or permission of instructor.
After completing this class, students should be able to:
- Analyze how differing cultural, legal, technological, and economic environments in the global marketplace impact the operation of international business
- Compare and evaluate global issues related to ethics and social responsibility
- Apply marketing concepts in an international context
- Analyze how culture affects human resource practices in foreign workplaces