Digital Marketing, AAS-T
The digital marketing program provides students with practical, hands-on experience in all types of marketing. The focus is on the fast-growing digital marketing landscape, with emphasis on the intersection of marketing strategy with business management and decision making. Choose a concentration in Digital Content Creation or Web Design & User Experience.
Courses & Requirements
The course catalog is a great place to find detailed information on this program.
- Introduction to Business
- Webpage Authoring Essentials
- International Marketing
- Search Engine Strategy
- Relationship Marketing
Digital Advertising Certificate of Completion
Gain hands-on skill development in digital advertising through this certificate, with an emphasis in advanced marketing strategy. Learn to build integrated marketing plans and optimized campaigns with courses designed to meet the real-world needs of employers. The certificate aligns with both the associate of applied science and associate and bachelor of applied science degrees in digital marketing for students who want to pursue further marketing education.
Digital Content Certificate of Completion
Content strategy for digital marketing is the emphasis of this certificate. It provides hands-on skill development in areas that match employer needs. Courses cover topics such as social media, video, and content creation. This certificate aligns with the applied associate and applied bachelor degrees in digital marketing for students who want to pursue further education in this field. Create original, engaging, and highly shareable content for a variety of popular digital platforms.
- Technology and Data
Digital Marketing, BAS
Digital advertising and social media have redefined today’s marketing practices. Web-optimized strategies are essential for acquiring and engaging customers in the Internet Age. This degree provides students with sought-after skills including content creation, search optimization, website design, and customer relationship marketing. Be ready to fill creative, analytical, and executive marketing roles across digital platforms.
Digital Measurement & Analytics Certificate of Completion
This certificate is designed to build your skills and gain hands-on experience in data measurement and reporting. Courses focus on customer relationship management, marketing analytics, and data visualization. You’ll be equipped with skills for today’s data-driven world. You’ll learn how to manage data sets and establish key performance indicators to track and evaluate business objectives. The certificate aligns with associate of applied science and bachelor of applied science degrees for students who want to pursue further education in this field.
Digital Media Certificate of Completion
This certificate provides students with hands-on experience crafting integrated marketing strategies. Students will focus on media analysis and brand measurement. Courses in media planning and buying, display media, and mobile marketing strategy offer real-world experiences that match employer needs. This certificate aligns with the associate of applied science and bachelor of applied science degrees in digital marketing, providing the opportunity for further education for more career options.
Entrepreneurship & Product Development Certificate of Completion
This certificate provides a starting point for motivated individuals seeking to launch new products and develop new businesses. Natural problem solvers will gain a solid foundation in entrepreneurial business management, with courses in product development, marketing, prototyping, manufacturing and distribution. You’ll also gain the skills needed to lead product innovation for businesses ranging from startups to established corporations.
Marketing Management, AAS
This degree offers practical, hands-on experience in both traditional and digital marketing. Emphasis is placed on the intersection of marketing strategy with business management and decision making. Courses cover advertising, relationship marketing, measurement and analytics, multicultural marketing, and sales. Be ready for an entry-level marketing position with this degree option.
Product Development and Innovation Certificate of Accomplishment
Turn your ideas for new products, services and software applications into reality. This certificate provides a clear path from concept generation to market introduction. Through a step-by-step approach, you’ll learn the essential elements needed to vet new ideas, conduct competitive reviews, and analyze trends. You’ll also receive training on product design, manufacturing and fundraising strategies, preparing you to launch and market a new business in today’s fast-paced innovation marketplace.
Promotional Marketing Certificate of Achievement
Explore the world of promotional marketing through this certificate. It provides a comprehensive introduction, with courses in sales, social media, and relationship marketing strategies. Students benefit from hands-on experiences that match employer needs. This certificate also aligns with associate of applied science degrees in digital marketing and marketing management for students who want to pursue continued education.
Retail Marketing Certificate of Achievement
Check out the diverse world of retail marketing. This certificate provides practical, hands-on marketing experience, with an emphasis on retail activity and the distribution of goods and services. You’ll learn about fashion and relationship marketing, advertising, sales and digital platforms. Coursework covers how to develop marketing strategies from a management point of view. Gain the skills and perspective needed to excel in this fast-paced environment.
Sales Certificate of Accomplishment
Whether you’re interested in working in digital marketing, international sales, advertising, or in business, this certificate will equip you with the skills you need to thrive marketing and sales. You’ll develop a management viewpoint and create appropriate marketing strategies. Learn what it takes to be effective in sales in marketing across a range of businesses.