Digital Marketing, AAS-T

The digital marketing program provides students with practical, hands-on experience in all types of marketing. The focus is on the fast-growing digital marketing landscape, with emphasis on the intersection of marketing strategy with business management and decision making. Choose a concentration in Digital Content Creation or Web Design & User Experience.

Course Maps

A course map is a quick guide to help students figure out which courses to take each quarter. Course maps were written by BC faculty, who have used their expertise to recommend specific courses students can take to achieve their academic or career goals. Students should meet with an advisor to learn more.

Courses & Requirements

The course catalog is a great place to find detailed information on this program.

Sample Courses

  • Introduction to Business
  • Webpage Authoring Essentials
  • International Marketing
  • Search Engine Strategy
  • Relationship Marketing

Program Catalog Page

  • Portrait of Kyle Barber.

    Kyle Barber

    • Program Chair

    Before teaching, Kyle Barber worked in New York City at top advertising firms. He focused much of his career helping Fortune 500 corporations understand data capture, measurement, and analysis. He directs the school’s champion DECA team, and is always looking for ways for students to apply knowledge to real world scenarios.

  • Portrait of Vickie Carnegie.

    Dr. Vickie Carnegie

    • Faculty

    Dr. Carnegie received her BA in Speech Communication, minor in African American Studies from George Mason University, her JD from Florida A&M University College of Law, and her Ph.D. in Public Affairs from the University of Central Florida. She is also a coach for Bellevue’s Speech and DECA teams.

  • Portrait of Sharon Walia.

    Sharon Walia

    • Faculty

    Sharon Walia received her MBA from the Middlebury Institute of International studies. She worked in the high tech industry for over a decade, spanning multiple areas of marketing and analytics. She continues to consult in digital marketing and lead large-scale community impact projects.