Digital Marketing, BAS

Digital advertising and social media have redefined today’s marketing practices. Web-optimized strategies are essential for acquiring and engaging customers in the Internet Age. This degree provides students with sought-after skills including content creation, search optimization, website design, and customer relationship marketing. Be ready to fill creative, analytical, and executive marketing roles across digital platforms.

Courses & Requirements

The course catalog is a great place to find detailed information on this program.

Sample Courses

  • Content Marketing
  • Advertising
  • Webpage Authoring Essentials
  • Search Engine Strategy
  • Public Relations and Social Listening

Program Catalog Page

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Flexible Study Options

The Digital Marketing program proudly offers both on-campus and 100% remote study options.

Points of Pride

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Get Certified While You Learn

High-demand industry certifications are built into classes.

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Classes Taught by Experts

Learn from instructors with industry experience.

Real World Learning

Gain valuable experience serving an actual business client on a yearlong capstone project.

  • Kyle Barber

    Kyle Barber

    • Program Chair

    Before teaching, Kyle Barber worked in New York City at top advertising firms. He focused much of his career helping Fortune 500 corporations understand data capture, measurement, and analysis. He directs the school’s champion DECA team, and is always looking for ways for students to apply knowledge to real world scenarios.

  • Portrait of Vickie Carnegie.

    Dr. Vickie Carnegie

    • Faculty

    Dr. Carnegie received her BA in Speech Communication, minor in African American Studies from George Mason University, her JD from Florida A&M University College of Law, and her Ph.D. in Public Affairs from the University of Central Florida. She is also a coach for Bellevue’s Speech and DECA teams.

  • Portrait of Sharon Walia.

    Sharon Walia

    • Faculty

    Sharon Walia received her MBA from the Middlebury Institute of International studies. She worked in the high-tech industry for over a decade, spanning multiple areas of marketing and analytics. She continues to consult in digital marketing and lead large-scale community impact projects.