Marketing Management, AAS
This degree offers practical, hands-on experience in both traditional and digital marketing. Emphasis is placed on the intersection of marketing strategy with business management and decision making. Courses cover advertising, relationship marketing, measurement and analytics, multicultural marketing, and sales. Be ready for an entry-level marketing position with this degree option.
A course map is a quick guide to help students figure out which courses to take each quarter. Course maps were written by BC faculty, who have used their expertise to recommend specific courses students can take to achieve their academic or career goals. Students should meet with an advisor to learn more.
Account Management and Sales Track Course Map
Map out your future.
Courses & Requirements
The course catalog is a great place to find detailed information on this program.
- Intro to Digital Marketing Platforms
- Social Media Strategy
- Measurement and Analytics